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Owner

Category: AI Agents

Owner is an AI-native software platform that helps independent restaurants and local businesses grow online discovery, direct ordering, and repeat sales. Owner was founded in 2020. The company is led by Adam Guild. Based in Palo Alto, United States. Team size: 101-500. Total funding raised: $418.7M. Latest round: Series D. Key investors include Goldman Sachs Alternatives (Growth Equity), Meritech Capital, Redpoint Ventures, Headline, Benchmark, Alt Capital, SaaStr Fund, Horsley Bridge Partners, Activant Capital.

Founded
2020
Headquarters
Palo Alto, United States
Team size
101-500
Total funding
$418.7M

Value proposition

Provides independent restaurants with an "AI CMO and CTO" — an all-in-one platform for websites, SEO, online ordering, marketing, and POS that drives direct sales and reduces reliance on high-commission third-party marketplaces like DoorDash.

Products and solutions

Restaurant Website & SEO, Online Ordering with Smart Upsells, AI Phone Ordering, Branded Restaurant Mobile App, Point of Sale (POS), Marketing Campaigns (email/SMS/push), Loyalty & Rewards, Reviews Engine, Listings Management, Catering, Waitlist, Reporting & Analytics

Unique value

AI-native platform purpose-built for independent restaurants that replaces fragmented point solutions and high-commission delivery marketplaces, letting owners keep customer relationships and profits.

Target customer

Independent restaurants and local businesses (salons, spas, independent grocers) in the US and internationally.

Industries served

Restaurants / Food & Beverage, Local Small Business (salons, spas, independent grocers)

Technology advantage

AI agents that autonomously manage restaurant websites, SEO, marketing, and ordering; a unified data/CRM layer across ordering, POS, and loyalty; strong go-to-market engine (rated #1 restaurant software, 4.8 across 1,000+ reviews).

How they differentiate

Unlike POS-first incumbents (Toast) or marketplace-dependent ordering (DoorDash), Owner is an AI-native, commission-free platform focused on driving direct online sales and discovery for independent restaurants, with an integrated AI marketing/ordering layer.

Main competitors

Toast, ChowNow, Chowly (also BentoBox, Popmenu, Slice)

Key partnerships

POS integrations (Toast, Square, Clover), investor/strategic backers including Goldman Sachs Alternatives, Meritech, Redpoint, Headline, Benchmark, SaaStr.

Notable customers

Independent restaurants including Talkin Tacos, Mattenga's Pizzeria, Saffron Indian Kitchen, Metro Pizza, Cyclo Noodles, Karv Greek Kouzina, Township Line Pizza, Doo-Dah Diner.

Major milestones

Founded 2020 (as ProfitBoss in 2018), Series A $15M (2022), Series B $33M (2023), Series C $120M at $1B valuation (May 2025), crossed $100M ARR and raised $240M Series D at $2.3B valuation led by Goldman Sachs Alternatives (Aug 2026).

Growth metrics

$100M+ ARR (crossed as of Aug 2026); $2.3B valuation; rated #1 restaurant software (Summer 2026); 4.8 rating across 1,000+ reviews.

Market positioning

Leading AI-native growth platform for independent restaurants; unicorn ($2.3B valuation) with $100M+ ARR, expanding from restaurants to all local businesses and internationally.

Geographic focus

United States (primary), expanding internationally

About Adam Guild

Co-founder & CEO of Owner (formerly ProfitBoss); Thiel Fellow; high school dropout who started the company at 17. Harvard Business School Online.

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