SaveSage
Category: AI in Fintech
AI-powered personal finance platform for optimizing expenses through smart credit card usage and loyalty program strategies SaveSage was founded in 2024. The company is led by Ashish Lath. Based in Gurugram, India. Team size: 11-50. Total funding raised: $1.73M. Latest round: Angel. Key investors include Bhavesh Gupta (former COO of Paytm), N.R. Narayanan, Venture Catalysts, DSP Family Office, Lalit Wadhwa, Suvrat Sehgal, Anupam Mittal, Kunal Bahl, Mohit Yadav, Namita Thapar, iSeed, LetsVenture.
- Founded
- 2024
- Headquarters
- Gurugram, India
- Team size
- 11-50
- Total funding
- $1.73M
Value proposition
Maximize savings and rewards on everyday spending by providing personalized, data-driven insights on credit card usage and loyalty programs
Products and solutions
Mobile App (Android & iOS), Web-based platform, AI Assistant (Savvy), SaveSage CardXpert, SaveSage Buddy consultation service
Unique value
AI-driven personalization to provide actionable insights on spending and rewards, going beyond simple expense tracking. 1M+ app installs; website reports 7.5 Lakh+ users maximizing rewards and ₹170 Cr+ saved via smart points usage
Target customer
Urban millennials and young professionals in India who use credit cards and want to optimize their spending and rewards
Industries served
Fintech, Personal Finance, Credit Card Management, Loyalty Programs
Technology advantage
Proprietary AI engine that analyzes spending patterns to recommend optimal credit cards and loyalty programs for maximizing user benefits
How they differentiate
SaveSage differentiates itself by using an AI-powered engine to provide personalized strategies for maximizing credit card rewards and optimizing expenses, going beyond simple bill payments and reward tracking
Main competitors
CRED, CheQ, OneScore
Key partnerships
No key partnerships announced yet
Major milestones
Raised $1M pre-seed (equity+debt) Oct 2025 led by Bhavesh Gupta, Shark Tank India Season 5: ₹4 Cr for 9% equity (Jan 2026) with Anupam Mittal, Kunal Bahl, Mohit Yadav, Namita Thapar, Hit 1M app installs by March 31 2026, Reached 7.5 Lakh+ users / ₹170 Cr+ saved (website), Achieved $1.1M ARR as of Sep 2025, Launched AI assistant Savvy
Growth metrics
1M+ app installs (hit March 31 2026 per founder); website claims 7.5 Lakh+ users maximizing rewards and ₹170 Cr+ saved; $1.1M ARR as of Sep 2025 (last public ARR); 4.8 rating claimed on site (Play Store later review-bombed post Shark Tank)
Market positioning
SaveSage is positioning itself as an intelligent personal finance assistant for users who want to proactively optimize their spending and rewards, rather than just manage their credit cards
Geographic focus
India
Patents and IP
No public patents found
About Ashish Lath
Previously Head of Strategy at Bajaj Finserv, Product Management at Times Internet, and Consultant at EY
Latest news about SaveSage
More AI in Fintech companies
Official website: https://www.savesage.club/