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SaveSage

Category: AI in Fintech

AI-powered personal finance platform for optimizing expenses through smart credit card usage and loyalty program strategies SaveSage was founded in 2024. The company is led by Ashish Lath. Based in Gurugram, India. Team size: 17. Total funding raised: $1.28M. Latest round: Pre-seed. Key investors include ["Bhavesh Gupta (former COO of Paytm)","N.R. Narayanan","Venture Catalysts","DSP Family Office","Lalit Wadhwa","Suvrat Sehgal"].

Founded
2024
Headquarters
Gurugram, India
Team size
17
Total funding
$1.28M

Value proposition

Maximize savings and rewards on everyday spending by providing personalized, data-driven insights on credit card usage and loyalty programs

Products and solutions

["Mobile App (Android & iOS)","Web-based platform","AI Assistant (Savvy)","SaveSage CardXpert","SaveSage Buddy consultation service"]

Unique value

AI-driven personalization to provide actionable insights on spending and rewards, going beyond simple expense tracking. Manages over 1 million credit cards and 400,000 loyalty program accounts

Target customer

Urban millennials and young professionals in India who use credit cards and want to optimize their spending and rewards

Industries served

["Fintech","Personal Finance","Credit Card Management","Loyalty Programs"]

Technology advantage

Proprietary AI engine that analyzes spending patterns to recommend optimal credit cards and loyalty programs for maximizing user benefits

How they differentiate

SaveSage differentiates itself by using an AI-powered engine to provide personalized strategies for maximizing credit card rewards and optimizing expenses, going beyond simple bill payments and reward tracking

Main competitors

["CRED","CheQ","OneScore"]

Key partnerships

["No key partnerships announced yet"]

Notable customers

["American Express","Morgan Stanley","Toyota","Alphabet","JP Morgan","McKinsey","Microsoft","Zerodha","Samsung"]

Major milestones

["Raised $1M pre-seed funding in October 2025","Reached 200,000 users","Achieved $1.1M ARR","4.8 rating on Google Play Store","Lunched AI assistant Savvy"]

Growth metrics

200,000+ users, $1.1M ARR as of September 2025, manages 1M+ credit cards, 400K+ loyalty accounts, 100K+ users pay bills through platform

Market positioning

SaveSage is positioning itself as an intelligent personal finance assistant for users who want to proactively optimize their spending and rewards, rather than just manage their credit cards

Geographic focus

India

Patents and IP

No public patents found

About Ashish Lath

Previously Head of Strategy at Bajaj Finserv, Product Management at Times Internet, and Consultant at EY

Official website: