SHILD FORCE
Category: AI in Education
A Japanese subsidiary of Ureru Net Advertising Group (TSE:9235) operating a generative AI-powered online education and reskilling platform for video production, SNS marketing, and AI-driven content creation. SHILD FORCE was founded in 2025. The company is led by 北川 雅人 (Masato Kitagawa). Based in Tokyo, Japan. Team size: 11-50. Total funding raised: $130K. Latest round: Corporate Round. Key investors include 売れるネット広告社グループ株式会社 (Ureru Net Advertising Group Co., Ltd.).
- Founded
- 2025
- Headquarters
- Tokyo, Japan
- Team size
- 11-50
- Total funding
- $130K
Value proposition
SHILD FORCE provides an online education platform that teaches generative AI utilization, short-form video production, SNS marketing, and practical marketing skills, creating a vertically integrated talent pool that reduces group-wide production costs and enables unlimited project capacity.
Products and solutions
Online education platform focused on generative AI, short video production, SNS marketing, and marketing实务, corporate training packages, customized enterprise reskilling programs, creator training programs leveraging government subsidies
Unique value
Vertically integrated model where trained creators feed into the parent group's marketing/production operations, creating a "triple profit growth" engine: high-margin education revenue + reduced outsourcing costs + unlimited project capacity
Target customer
Individual learners seeking AI/digital marketing skills; corporations needing reskilling programs for employees; enterprises seeking customized training packages
Industries served
Digital Marketing, AI Education, Corporate Reskilling, Content Creation, E-commerce
Technology advantage
Leverages the parent group's proprietary "最強の売れるノウハウ" (strongest sales know-how) accumulated from 2,600+ A/B tests and hundreds of billions of yen in ad spend; combines this with generative AI for practical, ROI-focused training; online platform enables nationwide reach with high-margin subscription model
How they differentiate
Unlike generic AI tool tutorials, SHILD FORCE focuses on practical ROI-driven training using the parent group's real-world marketing data and know-how; the vertically integrated model creates a unique talent pipeline that directly reduces group costs and expands capacity
Main competitors
スキルアップAI (Skill Up AI), ヒューマンアカデミー (Human Academy) AI courses, Various generative AI schools/platforms targeting the Japanese reskilling market
Key partnerships
Wholly-owned subsidiary of 売れるネット広告社グループ株式会社 (Ureru Net Advertising Group Co., Ltd., TSE Growth: 9235), operates within the group's ecosystem alongside 売れるAIマーケティング社, オルクス, SOBAプロジェクト, and other group companies
Major milestones
2025-08: Founded as 売れるAIマーケティング社株式会社 (Ureru AI Marketing Co., Ltd.) with ¥20M capital, 2026-06-02: Renamed to SHILD FORCE株式会社, 2026-07-10: Launched generative AI + reskilling online education business
Growth metrics
Parent company (Ureru Net Advertising Group) reported Q3 revenue of ¥10.99B (approx. $73M) with operating loss narrowing; SHILD FORCE launched online education business in July 2026
Market positioning
A new entrant in Japan's rapidly growing generative AI reskilling market, leveraging the established brand and operational track record of the publicly-listed Ureru Net Advertising Group to capture both B2C and B2B segments
Geographic focus
Japan (domestic market), with potential for global expansion through the group's existing China operations (愛徳威広告(上海)有限公司)
Patents and IP
Parent company holds numerous trademarks and patents including "確認画面後でアップセル" (Post-confirmation upselling patent No. 5122005) and over 80 registered trademarks related to e-commerce and marketing automation
About 北川 雅人 (Masato Kitagawa)
Former CEO of 株式会社グルプス (Grups), an advertising agency specializing in EC ad operations; later became Representative Director of オルクス株式会社 (Olks) within the Ureru Net Advertising Group after M&A
Latest news about SHILD FORCE
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Official website: https://group.ureru.co.jp