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SILK THE RICH

Category: AI in Retail / E-commerce

A high-end beauty-tech D2C brand specializing in premium silk-based haircare products that utilize patented nano-technology and AI-driven personalized marketing. SILK THE RICH was founded in 2022. The company is led by Yuta Miura. Based in Tokyo, Japan. Team size: 10-50. Total funding raised: ¥333,880,000. Latest round: Seed EX, ¥200.0M, 2024-11, led by Mikuru Asakura. Key investors include ["HIU Investment (Takafumi Horie)","Saison Ventures","Mikuru Asakura","Kai Asakura","Lifunext","Kunihisa Miyamoto (Angel Investor)"].

Founded
2022
Headquarters
Tokyo, Japan
Team size
10-50
Total funding
¥333,880,000

Value proposition

Offers 'The Ultimate Silk Haircare' by repairing hair from the inside out using high-concentration silk proteins and nano-technology at a D2C price point.

Products and solutions

["SILK THE RICH Moist & Repair (Shampoo & Treatment)","SILK THE RICH Scalp & Repair (Updated 2025 series)","The Rich Hair Oil (GPF and MNM series)","SILK THE RICH Hair Milk (Scheduled Dec 2025)","SILK THE RICH Body Wash (Scheduled Dec 2025)","1-Day Travel Pouches"]

Unique value

Combines traditional Japanese high-quality silk materials with a modern AI-driven sales funnel, featuring an 'AI Horie-mon' avatar for personalized consultations.

Target customer

High-end consumers seeking salon-quality haircare at home, individuals with hair damage/frizz issues, and digital-native shoppers influenced by premium branding.

Industries served

["Beauty & Personal Care","Direct-to-Consumer (D2C)","Beauty-Tech","Retail & E-commerce"]

Technology advantage

Leverages a proprietary patented nano-sized silk formulation for superior hair penetration and an aggressive marketing model that saw a reported 40,000% revenue growth via celebrity/influencer tie-ups.

How they differentiate

SILK THE RICH differentiates through its patented 'Nano-Silk' technology (100% silk amino acid formulation) and a unique 'Beauty-Tech' marketing engine. It leverages high-profile celebrity co-founders (the Asakura brothers) and strategic AI implementations, such as the 'AI Horiemon' conversational agent developed with ZEALS to personalize the D2C customer journey.

Main competitors

["I-ne Co., Ltd. (BOTANIST, YOLU)","Sparty Inc. (MEDULLA)","Bulk Homme Co., Ltd."]

Key partnerships

["HIU Investment (Takafumi Horie) - Strategic investment and branding","ZEALS - AI conversational commerce (Omakase.ai implementation)","Lifunext - Digital marketing and growth strategy partner","Retail Partners: Don Quijote, Matsumotokiyoshi, Cocokara Fine"]

Notable customers

["Don Quijote (Retail Partner)","Welcia (Retail Partner)","Matsumotokiyoshi (Retail Partner)","Cocokara Fine (Retail Partner)"]

Major milestones

["Founded THE RICH Co., Ltd. in August 2022","Launched flagship 'SILK THE RICH' product line in April 2023","Secured strategic investment and management participation from Mikuru Asakura in July 2023","Expanded into the U.S. market by establishing SILK THE RICH USA Inc. in early 2024","Received large-scale strategic investment from Takafumi Horie's HIU Investment in July 2024","Reached 10,000+ domestic retail locations and expanded global distribution to 189 countries via EC in late 2024"]

Growth metrics

Achieved a reported 40,000% YoY revenue growth between 2023 and 2024. Monthly revenue exceeded $1.7M as of mid-2024.

Market positioning

Premium Beauty-Tech D2C Challenger specializing in high-end silk-based repair products.

Geographic focus

Japan, North America (USA), China, and Southeast Asia.

Patents and IP

Proprietary technology for 'Nano-sized Silk' (特許ナノ化シルク) and specialized 'Inverted Bottle' packaging for maximum product efficiency.

About Yuta Miura

Yuta Miura is a serial entrepreneur with a background in real estate technology and business scaling. In 2013, he joined GA Technologies (a Tokyo Stock Exchange-listed real estate tech firm), where he led sales initiatives. In 2017, he founded his first business, and by 2019, he served as the president of a subsidiary within a listed corporate group. In 2022, he founded MIURAHOLDINGS and subsequently established THE RICH Co., Ltd. to disrupt the beauty industry with premium silk-based hair care products, leveraging aggressive AI-driven marketing and global D2C strategies.

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