Simpler Today AI
Category: AI in Legal
An AI-first consumer law firm that uses indigenous AI to simplify and accelerate access to justice for Indian citizens, from complaint filing to resolution. Simpler Today AI was founded in 2023. The company is led by Amit Shukla. Based in New Delhi, India. Team size: 2-10. Total funding raised: $24,000. Latest round: Grant. Key investors include IIT Mandi iHub and HCI Foundation (Startup India Seed Fund Scheme).
- Founded
- 2023
- Headquarters
- New Delhi, India
- Team size
- 2-10
- Total funding
- $24,000
Value proposition
Indigenous AI built specifically for India's legal system that makes justice accessible, affordable, and actionable for every citizen through a conversational multilingual interface
Products and solutions
AI-powered legal platform covering 30+ laws/acts, 100+ legal use cases, state-specific legal formats, multilingual conversational AI interface, free AI-powered Guidance Report, end-to-end legal journey management from filing to resolution, deployed across 29 police stations in Raigad, Maharashtra
Unique value
Fully indigenous AI legal platform deeply integrated with Indian law enforcement and legal institutions, supporting 30+ laws with state-specific formats, deployed in real police stations serving 35+ lakh citizens
Target customer
Indian citizens seeking legal help; law enforcement agencies; legal institutions; NRIs with Indian property/legal issues
Industries served
Legal Services, Law Enforcement, Governance, Consumer Legal Aid
Technology advantage
Indigenous AI legal intelligence stack tailored to Indian laws, languages, and institutions; multilingual conversational interface; real-world deployment in police stations; 4 AI patents held by founder; deep understanding of India's justice system pain points
How they differentiate
Built as a fully indigenous AI system for India's legal ecosystem; integrates directly with law enforcement agencies (29 police stations); covers Indian-specific laws, languages, and state-specific formats; founded by serial entrepreneur whose previous AI governance startup was acquired by Reliance Jio
Main competitors
jhana.ai (AI paralegal/research platform), SpotDraft (contract management), Legal Genius, Nyayanidhi
Key partnerships
IIT Mandi iHub & HCI Foundation (funding & incubation under Startup India Seed Fund Scheme), Raigad Police, Maharashtra (deployed across 29 police stations), PracSys Law Firm (legal professional backing; every step overseen by PracSys counsel)
Notable customers
Raigad Police, Maharashtra (29 police stations serving 35+ lakh citizens)
Major milestones
Founded 2023 (registered as Cognitive Eight Legal Technologies Pvt Ltd), Raised ₹20 Lakh grant from IIT Mandi iHub & HCI Foundation under Startup India Seed Fund Scheme (Feb 2026), Deployed across 29 police stations in Raigad, Maharashtra serving 35+ lakh citizens, Platform supports 30+ laws and 100+ legal use cases
Growth metrics
589 LinkedIn followers; 10,000+ citizens helped (per website); deployed across 29 police stations serving 35+ lakh citizens; thousands of legal interactions facilitated
Market positioning
Early-stage AI-first consumer law firm positioned as an indigenous alternative to generic legal tech platforms, targeting India's massive justice backlog (50M+ pending cases) with AI-driven efficiency
Geographic focus
India (with stated ambition to go global after deep India penetration)
Patents and IP
Founder Amit Shukla holds 4 AI patents
About Amit Shukla
Founder & MD of EasyGov (AI governance platform acquired by Reliance Jio); Accenture Strategy; KPMG Advisory; 4 AI patents; Doctoral researcher at IIT Mandi on AI for decentralized governance; Champions of Change for Digital India; NASSCOM AI4Good national winner
Latest news about Simpler Today AI
- Simpler Today AI secured Rs 20 lakh in seed funding from IIT Mandi iHub and HCI Foundation to expand its indigenous legal AI platform serving 35 lakh citizens across 29 police stations in Maharashtra.
- Simpler Today AI secured Rs 20 lakh funding from IIT Mandi iHub and HCI Foundation under the Startup India Seed Fund Scheme to scale its indigenous legal intelligence platform serving India's justice
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Official website: https://simplertoday.ai/