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Smart Joules

Category: AI in Climate / Energy

An AI-driven Energy-Efficiency-as-a-Service (EEaaS) platform that eliminates energy waste in commercial and industrial facilities through automated building management and cooling optimization. Smart Joules was founded in 2014. The company is led by Arjun P. Gupta. Based in New Delhi, India. Team size: 101-250. Total funding raised: $23.4M. Latest round: Series B ($10.0M, Dec 2025). Key investors include ["SBI Ventures (Neev II Fund)","ADB Ventures","Waaree Renewable Technologies","Sangam Ventures","IFU (Denmark)"].

Founded
2014
Headquarters
New Delhi, India
Team size
101-250
Total funding
$23.4M

Value proposition

Delivers guaranteed energy savings (typically 10-30%) with zero upfront capital investment (CapEx) from the client, using a 'Pay-As-You-Save' model where fees are a share of the saved energy costs.

Products and solutions

["JoulePAYS (Pay-As-You-Save): Zero-CapEx retrofit model for energy infrastructure","JouleCool (Cooling-as-a-Service): Complete management of central cooling systems with guaranteed efficiency","DeJoule: Proprietary AI & IoT-based Building Energy Management System (BEMS) for real-time optimization"]

Unique value

Pioneered the 'Pay-As-You-Save' agreement in India, combining hardware retrofitting, software automation, and financing into a single accountability contract, removing financial and technical barriers for clients.

Target customer

Large commercial buildings (Hospitals, Hotels, Offices) and industrial facilities (Pharmaceuticals, Manufacturing)

Industries served

["Healthcare (Hospitals)","Hospitality (Hotels)","Industrial Manufacturing (Pharma, Auto)","Commercial Real Estate"]

Technology advantage

The DeJoule platform utilizes IoT sensors and AI algorithms to continuously monitor and adjust equipment (chillers, pumps, HVAC) in real-time, ensuring optimal performance without human intervention, unlike static legacy BMS.

How they differentiate

Zero-CapEx 'Pay-As-You-Save' model (JoulePAYS) where Smart Joules invests in infrastructure and monetizes shared savings, unlike the SaaS/Hardware sales models of competitors.

Main competitors

["75F","Zenatix","Ecolibrium"]

Key partnerships

["Investors: SBI Ventures (Neev II Fund), ADB Ventures, Waaree Renewable Technologies, Sangam Ventures","Strategic Clients: Apollo Hospitals, KIMS Hospitals, Fortis, Le Meridien","Institutional: IFU (Investment Fund for Developing Countries, Denmark) via Green Strategic Partnership"]

Notable customers

["Apollo Hospitals","KIMS Hospitals","Fortis Healthcare","Le Meridien","Aster DM Healthcare"]

Major milestones

["Raised $10M Series B led by SBI Ventures in Dec 2025","Secured $8M Debt financing from IFU (Denmark) in Feb 2024","Crossed ₹266 Crore in total energy savings delivered to clients"]

Growth metrics

Conserved 321M+ kWh energy; Delivered ₹266 Cr+ in client savings; Reduced 240,000+ tonnes of CO2.

Market positioning

Full-stack Energy-Efficiency-as-a-Service (EEaaS) provider for large commercial and industrial facilities.

Geographic focus

India (National), expanding to Southeast Asia

Patents and IP

Proprietary DeJoule IoT/AI algorithms and 'Joule Recipes' (optimization logic); specific patent filings not publicly disclosed in open registries.

About Arjun P. Gupta

Arjun P. Gupta is the Founder and CEO of Smart Joules. He is an MIT alumnus with a Master's in Engineering Systems and a Bachelor's in Civil & Environmental Engineering. Prior to Smart Joules, he served as a Policy Research Associate at the Alliance for an Energy Efficient Economy (AEEE) and as Executive Assistant to the Chairman at Jaiprakash Associates Limited. He is also a Co-Founder of The Sustainability Mafia, a coalition of climate-tech founders.

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