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Squint

Category: Computer Vision

An AI-powered augmented reality (AR) platform designed to digitize 'tribal knowledge' and provide real-time, context-aware guidance to frontline manufacturing workers. Squint was founded in 2021. The company is led by Devin Bhushan. Based in San Francisco, USA. Team size: 86. Total funding raised: $59.0M. Latest round: Series B ($40.0M, Aug 2025). Key investors include ["The Westly Group","TCV","Sequoia Capital","Menlo Ventures"].

Founded
2021
Headquarters
San Francisco, USA
Team size
86
Total funding
$59.0M

Value proposition

Reduces training time and human error by overlaying digital instructions directly onto physical machinery, transforming static manuals into interactive, spatial workflows without the need for specialized hardware.

Products and solutions

["Squint Mobile App (AR-enabled procedure execution)","Squint AI (Generative AI for instant procedure creation from video/text)","Knowledge Capture Suite (Digitization of expert 'tribal knowledge')","Operator Training & Onboarding Modules","Shop Floor Analytics Dashboard (Tracking procedure compliance and efficiency)"]

Unique value

Unlike traditional AR solutions that require QR codes or markers, Squint uses 'markerless' computer vision to recognize machinery and environment instantly, combined with GenAI that creates workflows from simple video walkthroughs.

Target customer

Enterprise manufacturing firms, factory floor managers, operations leaders, and industrial frontline workforces.

Industries served

["Manufacturing","Food & Beverage (e.g., PepsiCo)","Automotive (e.g., Michelin)","Aerospace & Defense (e.g., United Launch Alliance)","Industrial Power & Energy (e.g., Siemens)","Consumer Packaged Goods (CPG)"]

Technology advantage

Proprietary integration of Generative AI and spatial computing allows non-technical staff to create complex AR instructions in minutes rather than weeks, significantly lowering the barrier to digital transformation on the factory floor.

How they differentiate

Markerless computer vision and GenAI-driven workflow creation that allows non-technical staff to create AR instructions from simple video walkthroughs without QR codes.

Main competitors

["PTC (Vuforia)","Augmentir","Apprentice.io"]

Key partnerships

["The Westly Group & TCV (Lead Series B investors)","Sequoia Capital & Menlo Ventures (Early-stage backers)","Strategic Enterprise Partners: PepsiCo, Michelin, and Siemens (Early adopters and co-development partners)"]

Notable customers

["PepsiCo","Michelin","Siemens","United Launch Alliance"]

Major milestones

["Raised $40M Series B led by The Westly Group and TCV in August 2025","Named to Fast Company's World's Most Innovative Companies 2025","Secured major enterprise partnerships with PepsiCo and Siemens"]

Growth metrics

Reached a $265M valuation with a team size of 86 employees following the Series B round.

Market positioning

Enterprise industrial AI/AR leader focusing on frontline manufacturing intelligence.

Geographic focus

Global, with primary operations and customer base in North America and Europe.

Patents and IP

Proprietary computer vision algorithms and spatial mapping techniques (Specific public patent filings not disclosed, but technology is built on founder's previous AR IP acquired by Splunk).

About Devin Bhushan

Devin Bhushan is the Founder and CEO of Squint. He previously served as the Director of Product Management for AR/VR at Splunk, where he led the augmented reality engineering and product teams following the acquisition of his previous AR technology. His earlier career includes software engineering roles at Yahoo and Apollo Labs.

Official website: