Stellup
Category: AI in Education
Korean edtech startup providing AI-powered job-specific Korean language education and workforce management solutions for foreign talent. Stellup was founded in 2024. The company is led by Oh Min-ji (오민지). Based in Seoul, South Korea. Team size: 1-10. Latest round: Undisclosed. Key investors include Kingsley Ventures (incubator/accelerator portfolio company, investment not confirmed).
- Founded
- 2024
- Headquarters
- Seoul, South Korea
- Team size
- 1-10
Value proposition
Helps foreign workers and international students acquire job-specific business Korean and adapt to Korean workplaces, while giving companies a single platform to train, assess, and manage foreign employees.
Products and solutions
Hangling (한글링) — AI-based job-specific Korean language learning & assessment platform (B2C app + B2B 'Hangling Plus' and API), MOCKEE (모키) — AI mock interview solution, KBIC-S — business Korean conversation evaluation solution, Genie (지니) — employment & settlement support program for international students, manager dashboard & data reports for corporate workforce management.
Unique value
Job-specific, workplace-context Korean education (vs. general/travel Korean) with AI speech recognition and pronunciation evaluation, plus a B2B management layer for employers.
Target customer
Foreign workers and international students in Korea; corporations and public institutions hiring foreign talent (B2B/B2G), plus B2C learners.
Industries served
EdTech, corporate HR / foreign workforce onboarding, higher education (international student employment), public sector / government training programs, manufacturing, fisheries, service, and office sectors.
Technology advantage
AI speech recognition and automated speaking evaluation; nationality-specific speech data collection (Japan, China, Vietnam) to analyze learner weak points and adapt curriculum in real time; spaced-verification system that re-tests missed expressions; industry/major-specific content (fisheries, STEM, office).
How they differentiate
Focuses on practical, job-specific business Korean and workplace adaptation rather than general language learning or exam prep; combines AI speaking evaluation with an employer-facing management dashboard and a planned private business-Korean certification.
Main competitors
Davida (다비다, AI TOPIK prep 'GenieTopik'), GenieRobot (지니로봇) / K-TOPIK, general Korean-language learning apps (e.g., Duolingo-style and TOPIK prep platforms).
Key partnerships
KOSME (Korea SMEs and Startups Agency) Ho Chi Minh Global Business Center, Kingsley Ventures (incubator/accelerator portfolio company), Visa Campus (비자인캠퍼스), Buddies (버디즈), YourCase (유어케이스, Japan expansion), PIKO (Philippine International Students Association in Korea), National Federation of Fisheries Cooperatives, Korea University international student startup program.
Notable customers
KOSME Ho Chi Minh Global Business Center, National Federation of Fisheries Cooperatives, Korea University, corporate clients (Samsung, Hyundai, CJ hires referenced as learner outcomes).
Major milestones
Founded Nov 2024, launched Hangling app (Nov 2024), launched Genie program (Jan 2025), selected for 2025 Youth Startup Academy (청년창업사관학교 15기), selected for 2026 Global Startup Academy (글로벌창업사관학교), launched B2B/B2G Hangling service (Mar 2026), Hangling adopted as supplementary material for KOSME Vietnam training (Oct 2026), won Best Award at 11th EdTech Business Model Competition.
Growth metrics
~10,000 cumulative learners (as of May 2026); ~4 employees; expanding B2B/B2G collaborations with corporations and public institutions.
Market positioning
Early-stage Korean edtech positioning itself as 'Korea's No.1 foreign-talent education company,' targeting the foreign workforce/international-student training market amid Korea's population decline and 'Study Korea 300K' policy.
Geographic focus
South Korea (primary), with expansion into Vietnam and Japan.
Patents and IP
Holds intellectual property per Seoul Campus Town listing; obtained Ministry of Trade, Industry and Energy approval to issue a private 'business Korean certification' (KBIC-S).
About Oh Min-ji (오민지)
Ex-radio PD, announcer, and journalist (media career before founding); Korea University — Master's in Technology Management (2023-2025), Bachelor's in Management Science (2014-2018)
Latest news about Stellup
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Official website: https://stellup.co.kr/