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SuperAnnotate

Category: AI in Analytics & BI

SuperAnnotate provides a leading AI data infrastructure platform that unifies and streamlines the process of building, fine-tuning, iterating, and managing high-quality training data for Generative AI, LLMs, Computer Vision, and NLP models. SuperAnnotate was founded in 2018. The company is led by Tigran Petrosyan. Based in San Mateo, California, USA. Team size: 101-250. Total funding raised: $53.5M+. Latest round: Series B. Key investors include Socium Ventures, NVIDIA, Databricks Ventures, Play Time (Lionel Messi's Venture Fund), Glynn Capital, Dell Technologies Capital, Defy Partners.

Founded
2018
Headquarters
San Mateo, California, USA
Team size
101-250
Total funding
$53.5M+

Value proposition

To streamline and accelerate AI data workflows by providing advanced annotation tools, automation, robust quality assurance, and a managed workforce to improve model accuracy and speed time-to-market.

Products and solutions

Data Annotation (Image, Video, Text, Audio, DICOM, PDF), Data Management and Curation, LLM & GenAI Data Fine-Tuning (RLHF, RAG), Model Evaluation & Diagnostics, MLOps and Automation (Model-in-the-loop), Integrated Workforce Marketplace

Unique value

The platform offers a unified solution combining advanced AI-powered annotation tools, data management, and an integrated human workforce marketplace, centralizing the entire data preparation pipeline.

Target customer

Enterprises and AI/ML teams in data-heavy industries like automotive, healthcare, retail, and robotics that require high-quality, scalable annotated data to build and deploy accurate AI models.

Industries served

Autonomous Vehicles, Healthcare & Medical, Retail, Robotics, Agriculture, Security & Surveillance, Insurance

Technology advantage

Proprietary AI algorithms for automated, pixel-accurate annotation which are up to 20x faster than manual methods. The platform is highly secure (SOC 2 Type 2, ISO 27001, HIPAA compliant) and offers flexible, scalable workflows for on-premise and cloud environments.

How they differentiate

SuperAnnotate differentiates by offering a comprehensive end-to-end platform with a strong emphasis on customizable QA, advanced automation, and integrated project/workforce management, positioning itself as a more flexible solution than fully managed services.

Main competitors

Scale AI, Labelbox, Hive, Dataloop, Surge AI

Key partnerships

NVIDIA, Databricks, Amazon Web Services (AWS), Google Cloud, Dell Technologies

Notable customers

Databricks, Motorola Solutions, RepTrak, Trusted by several Fortune 50 companies.

Major milestones

Raised a $36M Series B round., Evolved from a data labeling tool to a comprehensive GenAI data infrastructure platform., Achieved SOC 2 Type 2, ISO 27001, and HIPAA compliance., Expanded platform to offer robust support for multimodal AI datasets (Text, Audio, Video, Image)., Launched native integrations with major cloud providers like AWS, GCP, and Azure.

Growth metrics

Consistently rated as the #1 Data Labeling platform on G2. Recognized by Forbes as one of America's Best Startup Employers.

Market positioning

Positioned as a comprehensive, enterprise-grade AI data infrastructure platform for companies needing high-quality, scalable, and customizable data preparation for advanced AI, including GenAI.

Geographic focus

Global, with a primary market in the United States and a significant presence across Europe and Asia. The company's workforce and customer base span multiple continents.

Patents and IP

The company has filed at least one patent and leverages proprietary, patented AI algorithms for its automation and data quality features.

About Tigran Petrosyan

Co-founder and CEO of SuperAnnotate since 2018. Physicist turned tech entrepreneur with expertise in AI data annotation, computer vision, and scaling technology startups. Background includes Master's degree in Physics from ETH Zurich and PhD studies in Biomedical Imaging and Photonics, which he left shortly before completion to focus on SuperAnnotate. Experienced in building AI annotation platforms used by over 200 companies, fundraising in multi-million dollar rounds, and navigating startup growth and strategic pivots.

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