SuperLiving
Category: AI in Healthcare
AI-powered preventive lifestyle and wellness platform for Bharat, offering personalized health guidance via an AI companion and expert-verified vernacular content. SuperLiving was founded in 2025. The company is led by Manavdeep Singh Grover. Based in Bengaluru, Karnataka, India. Team size: 11-50. Total funding raised: $9.24M. Latest round: Series A. Key investors include Lightspeed, Kae Capital, All In Capital.
- Founded
- 2025
- Headquarters
- Bengaluru, Karnataka, India
- Team size
- 11-50
- Total funding
- $9.24M
Value proposition
SuperLiving provides an AI-powered preventive lifestyle platform combining personalized wellness journeys, vernacular content, and a 24/7 AI companion to help users improve nutrition, movement, sleep, stress management, and daily habits — making preventive healthcare accessible and affordable for Tier 2 and Tier 3 India.
Products and solutions
SuperLiving App (AI-powered lifestyle companion with personalized daily plans), AI Nutrition Tracker (calorie & nutrient tracking, hydration tracker), Expert-Led Courses (muscle building, weight loss, skincare, stress management, pregnancy), 24/7 AI Companion (culturally-aware chatbot for personalized guidance), Celebrity AI Personas (chat with AI versions of fitness influencers), Premium 1-on-1 coaching, Bite-sized vernacular video content ("Lifetainment").
Unique value
Bharat-first AI lifestyle companion that understands Indian cultural nuances (fasting periods, wedding seasons, regional dietary habits, language preferences) — accessible at ₹99-₹250/course (~$1-3), with 73% of paying users from Tier 2/3 cities, not metros.
Target customer
Indian households, primarily in Tier 2 and Tier 3 cities, aged 25-55, who face lifestyle health issues (fatigue, gut problems, sleep issues) but are not yet at the stage of needing clinical intervention.
Industries served
Digital Health / Preventive Healthcare, Wellness & Lifestyle, Nutrition, Fitness, Mental Health, Skincare
Technology advantage
Proprietary memory layer AI that learns from user interactions over time across 115+ lifestyle parameters; in-house proprietary health knowledge bases continuously reviewed by medical experts; content vetted by domain experts (no influencers); vernacular-first approach with Hindi/English and regional language support; lean 9-person team leveraging AI for operational efficiency.
How they differentiate
Unlike competitors focused on urban consumers or chronic disease management, SuperLiving specifically targets Tier 2/3 Bharat with affordable pricing (₹99-250), vernacular content, and an AI companion trained on Indian cultural contexts. Competitors like HealthifyMe focus more on calorie tracking and urban fitness, GOQii sells wearable devices with coaching, and Fitterfly specializes in chronic disease reversal (diabetes). SuperLiving occupies the preventive/wellness space for the "worried well."
Main competitors
Healthify (HealthifyMe), GOQii, Fitterfly, Breathe Well-being
Major milestones
Sep 2025: Won "Elevator Pitch" competition, secured ₹2Cr from All In Capital, Jan 2026: Raised $2M Seed round led by Kae Capital, Jun 2026: Raised $7M Series A led by Lightspeed, Crossed 1.5M installs and 100K paying subscribers within first year
Growth metrics
1.5M+ app installs; 100,000+ paying users; 73% of paying users from Tier 2/3 cities; 50%+ month-1 retention rate; 4.6+ star app rating; 300,000+ happy families claimed; launched less than 1 year ago
Market positioning
Early-stage preventive health platform targeting India's underserved Tier 2/3 markets, differentiated by AI personalization, cultural localization, and affordability. Positioned as "Bharat's #1 AI Lifestyle Companion" for the mass market, not premium urban consumers.
Geographic focus
India, with primary focus on Tier 2 and Tier 3 cities (Meerut, Gangtok, Agra, Nashik, Bhiwadi, Varanasi, Hisar, Jalandhar, Indore, Jaipur, Visakhapatnam). Only 11-12% of paying users from metros.
About Manavdeep Singh Grover
Ex-Director Growth & Marketing at Pocket FM; Ex-Senior Category Manager at Meesho; Ex-Product Manager at Amazon; MBA from Indian Institute of Management Lucknow (IIML)
Official website: https://www.superliving.app/