Traceloop
Category: AI Infrastructure
LLM observability and evaluation platform that provides full visibility into AI agent performance, enabling teams to detect hallucinations, monitor drift, and ensure reliability in production. Traceloop was founded in 2023. The company is led by Nir Gazit. Based in Tel Aviv-Yafo, Israel. Team size: 1-10. Total funding raised: $6.6M. Latest round: Seed. Key investors include Sorenson Capital, Ibex Investors, Y Combinator, Samsung NEXT, Grand Ventures, Eight Capital.
- Founded
- 2023
- Headquarters
- Tel Aviv-Yafo, Israel
- Team size
- 1-10
- Total funding
- $6.6M
Value proposition
Replace manual trial-and-error prompt engineering with automated evaluations and real-time monitoring of AI agent performance, bringing software engineering rigor (observability, testing, CI/CD) to LLM-based applications.
Products and solutions
Traceloop Platform (LLM observability, evaluation, drift detection, experimentation), OpenLLMetry (open-source OpenTelemetry-based observability SDK for LLM apps), Hub (OpenTelemetry-based gateway for LLM traffic)
Unique value
OpenTelemetry-native, open-source-first LLM observability that works with one line of code across 20+ LLM providers, vector DBs, and frameworks — enabling teams to catch hallucinations and drift before users notice.
Target customer
Engineering teams building and deploying LLM-based applications and AI agents at enterprises and startups
Industries served
Enterprise Software, SaaS, AI/ML Platforms, Technology
Technology advantage
Built on OpenTelemetry (OTel) standard; OpenLLMetry open-source SDK with 500K+ monthly installs, 50K weekly active SDK users, 60+ GitHub contributors; SOC 2 & HIPAA compliant; supports 20+ LLM providers, vector DBs, and frameworks (LangChain, LlamaIndex, CrewAI); cloud, on-prem, and air-gapped deployment
How they differentiate
Only LLM observability platform built natively on OpenTelemetry; open-source SDK (OpenLLMetry) with 500K+ monthly installs became community standard adopted even by competitors; one-line-of-code integration; SOC 2 & HIPAA compliant with on-prem/air-gapped deployment options
Main competitors
Langfuse, Arize Phoenix, Galileo
Key partnerships
IBM (OpenLLMetry integrated with IBM Instana Observability), Dynatrace (enhanced AI model observability with OpenLLMetry), Amazon Bedrock (OpenLLMetry support), OpenTelemetry ecosystem contributor
Notable customers
IBM, Cisco, Dynatrace, Miro, Microsoft, HiBob
Major milestones
Founded 2023, Y Combinator Winter 2023 batch, Launched OpenLLMetry open-source project, May 2025: $6.1M seed round and GA launch, March 2026: Acquired by ServiceNow for $60-80M
Growth metrics
OpenLLMetry: 500K+ monthly installs, 50K weekly active SDK users, 60+ GitHub contributors; 8-9 employees at time of acquisition; acquired for $60-80M
Market positioning
Open-standards-first LLM observability and evaluation platform; differentiated by OpenTelemetry-native architecture and OpenLLMetry open-source SDK that became a de facto community standard; positioned as the infrastructure layer for enterprise AI governance
Geographic focus
Global (headquarters in Tel Aviv, Israel; CEO based in San Francisco)
About Nir Gazit
Ex-Google (Tech Lead, built LLM systems for Photos, Maps, YouTube); Ex-Fiverr (Chief Architect); M.Sc in CS from Hebrew University of Jerusalem
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Official website: https://www.traceloop.com