Trusta Labs
Category: AI in Cybersecurity
An AI-powered protocol building a trust infrastructure and identity network for the Web3 and AI ecosystems. Trusta Labs was founded in 2022. The company is led by Lawrence Xu. Based in Singapore, Singapore. Team size: 12 employees (2025). Total funding raised: $3M Seed (2023) + Strategic Round (2025, amount undisclosed) at $80M valuation. Latest round: Strategic Round (June 2025, valuation $80M, amount undisclosed). Key investors include ConsenSys (Strategic Round 2025), Starknet Foundation (Strategic Round 2025), GSR (Strategic Round 2025), UFLY Labs (Strategic Round 2025), HashKey Capital (Seed 2023), Redpoint China Ventures (Seed 2023), SevenX Ventures (Seed 2023), SNZ Holding (Seed 2023), Vision Plus Capital (Seed 2023).
- Founded
- 2022
- Headquarters
- Singapore, Singapore
- Team size
- 12 employees (2025)
- Total funding
- $3M Seed (2023) + Strategic Round (2025, amount undisclosed) at $80M valuation
Value proposition
To establish a quantitative and verifiable measure of trust for on-chain entities (both human and AI), enabling fairer value distribution and more secure digital interactions in Web3.
Products and solutions
Trustgo: A Web3 account assessment protocol featuring the MEDIA score, an on-chain value score., Trustscan: A tool for analyzing and verifying on-chain activities and identities., Trusta Agent: AI agents designed to operate within the trust network.
Unique value
Trusta.AI's uniqueness lies in its focus on creating a trust layer for a future 'mixed-intelligence' economy, where both humans and AI agents interact on the blockchain. Its proprietary MEDIA scoring system provides a multi-dimensional assessment of on-chain reputation.
Target customer
Developers, dApps, blockchain protocols, and end-users in the Web3 and decentralized AI space.
Industries served
Decentralized Finance (DeFi), Web3, Artificial Intelligence
Technology advantage
The core advantage is the AI-driven MEDIA scoring model, which evaluates entities across five dimensions: Monetary, Engagement, Diversity, Identity, and Age. This provides a more sophisticated and sybil-resistant measure of trustworthiness compared to traditional transaction-based metrics, enabling fairer airdrops and other value distributions.
How they differentiate
Trusta.AI differentiates itself through its 'Dual Intelligence Verification' system, which integrates on-chain attestation, reputation scoring, and Sybil resistance to provide a comprehensive trust infrastructure for the AI and crypto space. Unlike competitors who may focus on traditional KYC or social reputation systems, Trusta.AI combines both to create a more robust and secure identity verification process.
Main competitors
Cubist, Ironblocks, Armur AI, Civic, Fractal ID
Key partnerships
Consensys, Starknet, Solana, Arbitrum, TON
Major milestones
2022: Founded in Singapore by Lawrence Xu (ex-Alibaba researcher), January 2023: Raised $3M Seed from HashKey Capital, SevenX Ventures, Vision Plus Capital, Launched Trustgo (Web3 account assessment with MEDIA score), Launched Trustscan (on-chain identity verification tool), June 26, 2025: Strategic Round at $80M valuation from ConsenSys, Starknet Foundation, GSR, UFLY Labs, Achieved $59M 24-hour trading volume
Growth metrics
Achieved a 24-hour trading volume of over $59 million.
Market positioning
Trusta.AI is positioned as a foundational AI-powered trust infrastructure layer for DeFi and Web3. It aims to enhance security and scalability by addressing identity verification at scale, thereby reducing fraud risk in the rapidly growing digital asset ecosystem.
Geographic focus
Global, with a corporate base in Singapore.
Patents and IP
No public information available.
About Lawrence Xu
Former researcher at Alibaba, Co-founder and CTO at StarCross.
Official website: https://gettrust.ai/