Vaaree
Category: AI in Retail / E-commerce
A curated marketplace for home furnishings, décor, and accessories, offering over 80,000 SKUs sourced directly from certified manufacturers. Vaaree was founded in 2022. The company is led by Garima Luthra. Based in Bengaluru, India. Team size: 35-42. Total funding raised: $8.6 million. Latest round: Pre-Series A. Key investors include PeerCapital, Peak XV's Surge, Sattva Ventures, All In Capital, Capier Investments, Better Capital, Asian Paints family office.
- Founded
- 2022
- Headquarters
- Bengaluru, India
- Team size
- 35-42
- Total funding
- $8.6 million
Value proposition
Offers a factory-to-home model with strict quality control, direct sourcing from verified manufacturers, curated themes, and competitive pricing, resulting in a seamless shopping experience and a low return rate.
Products and solutions
Home décor, Bed and bath, Kitchenware, Lighting, Soft furnishings and accessories
Unique value
A curated, themed marketplace that exclusively features products from certified manufacturers, combined with an AI-powered styling tool to assist customers.
Target customer
Indian consumers in metro and tier-2 cities seeking mid- to premium-priced home décor and soft furnishings.
Industries served
E-commerce, Home Goods, Retail
Technology advantage
A factory-to-home direct sourcing model that ensures competitive pricing and quality control. An AI-powered styling tool called 'VibeCheck' enhances customer experience. The Fulfilment & Brand Verification (FBV) network enables next-day delivery and ensures product authenticity.
How they differentiate
Vaaree focuses on a highly curated, theme-based catalog sourced directly from manufacturers, ensuring quality and authenticity. It competes on providing a better customer experience through AI-styling tools and faster, verified delivery, maintaining a return rate below 5%.
Main competitors
Pepperfry, Urban Ladder, Home Centre
Key partnerships
Direct partnerships with a network of over 200 certified manufacturers and export-grade factories across India.
Major milestones
Transitioned from a direct selling model to a marketplace in November 2022., Raised $4 million in a seed funding round in November 2023., Launched the AI-powered styling tool 'VibeCheck'., Established a Fulfilment & Brand Verification (FBV) network enabling next-day delivery., Closed a $4.6 million Pre-Series A funding round in July 2025 to scale operations.
Growth metrics
Offers over 80,000 SKUs; maintains a customer return rate of less than 5%; served over 100,000 customers since inception.
Market positioning
Positioned as a provider of mid- to premium-priced, high-quality home goods with a focus on curation and customer experience, differentiating from broader marketplaces.
Geographic focus
India, with a focus on penetrating deeper into metro and tier-2 cities.
Patents and IP
N/A
About Garima Luthra
Garima Luthra is a co-founder of Vaaree, a curated marketplace for home furnishings and decor. She has a strong passion for technology and startups.
Official website: https://www.vaaree.com/