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WizCommerce

Category: AI in Marketing

An all-in-one, AI-powered B2B e-commerce platform designed for wholesalers, distributors, and manufacturers to digitize and streamline their sales operations. WizCommerce was founded in 2020. The company is led by Divyaanshu Makkar. Based in Washington, DC, United States. Team size: 51-200. Total funding raised: $13.54 million. Latest round: Series A, $8.0M, 2025-08, led by Peak XV Partners. Key investors include Peak XV Partners, Blume Ventures, Z47, Alpha Wave Global.

Founded
2020
Headquarters
Washington, DC, United States
Team size
51-200
Total funding
$13.54 million

Value proposition

Empowers B2B businesses to digitize their end-to-end sales cycle, from lead generation and order taking to payment processing and inventory management, enabling them to sell more efficiently and scale faster.

Products and solutions

AI-Powered E-commerce Platform, Order Management System, Digital Product Catalogs, Payment and Inventory Management, Sales Analytics and Reporting

Unique value

WizCommerce stands out by offering a vertically-focused SaaS platform tailored specifically for the complexities of B2B commerce, as opposed to generic e-commerce solutions. Its integration of AI throughout the entire sales process provides a holistic and intelligent approach to B2B sales.

Target customer

B2B wholesalers, distributors, and manufacturers across various industries.

Industries served

Fashion and Apparel, Home and Lifestyle, Beauty and Cosmetics, Food and Beverage, General Wholesale

Technology advantage

The core technological advantage is its use of AI and machine learning to address critical B2B challenges. This includes optimizing conversion rates for 'Cash on Delivery' (CoD) orders and reducing 'Return to Origin' (RTO) rates, which directly improves operational efficiency and profitability for its clients.

How they differentiate

WizCommerce differentiates itself by focusing specifically on the B2B commerce needs of wholesalers, manufacturers, and distributors. Unlike more generic or B2C-focused platforms like Shopify and BigCommerce, WizCommerce provides an all-in-one, AI-powered solution with features tailored for B2B transactions, such as custom pricing and bulk ordering.

Main competitors

Shopify, BigCommerce, Pepperi

Key partnerships

Information on specific strategic partnerships is not publicly available.

Notable customers

Zuo Mod

Major milestones

Securing $8 million in Series A funding, Rebranding from Sourcewiz to WizCommerce

Growth metrics

Basic growth metrics are not publicly available.

Market positioning

WizCommerce is positioned as a specialized, AI-native sales and e-commerce platform for the wholesale distribution sector.

Geographic focus

The company is headquartered in New York, USA, with a primary focus on the US market, especially after its latest funding round aimed at US expansion.

Patents and IP

Information on patents or specific intellectual property is not publicly available.

About Divyaanshu Makkar

Co-Founder at WizCommerce, Investor at Bessemer Venture Partners, Senior Consultant at EY-Parthenon

Official website: