ZUZU Hospitality
ZUZU provides a technology platform and service that helps independent hotels manage their revenue and online distribution. ZUZU Hospitality was founded in 2016. The company is led by Vikram Malhi. Based in Singapore, Singapore. Team size: 101-500. Total funding raised: $20.6M. Latest round: Series B. Key investors include SoftBank Ventures Asia, Atinum Investment, AC Ventures, Convergence Ventures, Mindful Wealth.
- Founded
- 2016
- Headquarters
- Singapore, Singapore
- Team size
- 101-500
- Total funding
- $20.6M
Value proposition
To empower independent hotels with an all-in-one platform and expert services to increase revenue, streamline operations, and compete with larger hotel brands without significant upfront costs.
Products and solutions
Revenue Management System (RMS) with AI-powered dynamic pricing, Online Travel Agency (OTA) and Channel Management, Property Management System (PMS), Direct Booking Engine integrated with Google Hotel Search
Unique value
ZUZU's uniqueness lies in its hybrid model, combining a fully integrated software platform (SaaS) with a dedicated team of human revenue management experts. This 'do-it-for-you' approach provides both the technology and the strategic support that independent hoteliers need.
Target customer
Independent and small-group hotels, primarily in Southeast Asia and India, that lack the resources and expertise of large hotel chains.
Industries served
Hospitality, Travel Technology
Technology advantage
The key advantage is their integrated ecosystem where the Property Management System (PMS), Channel Manager, and Revenue Management System work together seamlessly. The company is increasingly leveraging AI for its dynamic pricing engine to automate and optimize revenue for hotels, which provides a significant competitive edge.
How they differentiate
ZUZU Hospitality differentiates itself by offering a combination of technology and service, acting as a strategic partner for independent hotels. Unlike competitors that may require hotels to rebrand or conform to a franchise model, ZUZU allows hotels to maintain their unique identity while providing them with tools and expertise to increase revenue. Their all-in-one solution includes a property management system, channel manager, and revenue management services, with a focus on a partnership-based approach.
Main competitors
RedDoorz, Oyo, SiteMinder
Key partnerships
Hotelogix, Google (as a Google Preferred Partner), Vendfun, SQUEEZE Inc.
Notable customers
Rama Beach Resort & Villas, The Seminyak Beach Resort & Spa, Hotel G Singapore, SQUEEZE Inc. (Japan, 40+ hotels)
Major milestones
Raised a $9M Series B round in May 2023., Raised a $5.9M Series B extension round in August 2025., Launched RevMate, an AI-powered revenue co-pilot, in 2025., Expanded into Japan through partnership with SQUEEZE Inc. in early 2026., Now powers over 3,000 hotels across Southeast Asia and India.
Growth metrics
Not publicly available.
Market positioning
ZUZU is positioned as a revenue management platform for independent hotels, helping them to compete with larger hotel chains. They provide the technology and expertise that smaller hotels may not have access to on their own, enabling them to optimize pricing, manage online distribution, and increase direct bookings.
Geographic focus
Southeast Asia and India
Patents and IP
No publicly available patents found.
About Vikram Malhi
Vikram Malhi is the Co-founder and CEO of ZUZU Hospitality. Before ZUZU, he was the Managing Director for Expedia in India and held leadership roles in the Asia Pacific region, where he was instrumental in expanding the company's presence.
Official website: https://zuzuhospitality.com/