AI21 Labs
Category: Foundation Models / LLMs
Develops proprietary large language models and AI systems focused on reliable, enterprise-grade natural language processing applications. AI21 Labs was founded in 2017. The company is led by Ori Goshen & Yoav Shoham. Based in Tel Aviv, Israel. Team size: 200-265. Total funding raised: $336 million. Latest round: Series D. Key investors include Nvidia, Google, Intel Capital, Walden Catalyst, Pitango Venture Capital, Ahren Innovation Capital, Comcast Ventures, Samsung NEXT.
- Founded
- 2017
- Headquarters
- Tel Aviv, Israel
- Team size
- 200-265
- Total funding
- $336 million
Value proposition
Provides reliable, accurate, and scalable generative AI systems and large language models tailored for enterprise needs, emphasizing reduced hallucinations and enhanced reasoning.
Products and solutions
Jurassic LLM family, Jamba LLM family (including open-weight models), AI21 Studio (Developer Platform for building NLP applications), Wordtune (AI-powered reading and writing assistant), Task-Specific Models, Maestro Orchestration System (for improved reliability)
Unique value
Development of proprietary foundation models (e.g., Jurassic, Jamba) with unique architectures such as Jamba's hybrid SSM-Transformer, and a focus on reliability and reducing hallucinations via systems like Maestro.
Target customer
Enterprises, Developers, Professionals/Individuals
Industries served
Technology, Retail, Consulting, Finance, Healthcare, General Enterprise
Technology advantage
Robust, proprietary large language models tailored for enterprise applications, strong AI research led by experienced co-founders, and a systems-based approach combining core LLMs with advanced reasoning.
How they differentiate
Focus on building proprietary, reliable, and task-specific models for enterprise use, with enhanced accuracy, reduced hallucinations, and innovative model architectures that set them apart from general-purpose competitors.
Main competitors
OpenAI, Anthropic, Cohere
Key partnerships
Amazon Web Services (AWS) including AWS Bedrock, Google Cloud, Dataiku, Nvidia, Intel
Notable customers
Wix, Fnac, Capgemini, Several Fortune 100 companies (unnamed)
Major milestones
Achieved Unicorn status with a $1.4B valuation (2023) Raised $336M total funding across multiple rounds Launched flagship products: Wordtune, AI21 Studio, Jurassic and Jamba LLMs Released Jamba, an open-weight model with innovative architecture (2024) Established key partnerships (e.g., AWS Bedrock, Google Cloud) Expanded leadership team for North America Go-To-Market
Growth metrics
Reports indicate over 10 million users for the Wordtune product as of November 2023.
Market positioning
A key challenger in the enterprise generative AI space, offering both foundational API models (via AI21 Studio) and consumer-facing applications (Wordtune).
Geographic focus
Headquartered in Israel with an expanding presence in North America and a global outreach via cloud partnerships.
Patents and IP
Specific patent details are not publicly disclosed.
About Ori Goshen & Yoav Shoham
Ori Goshen is a seasoned entrepreneur with a background in technology and business leadership. He co-founded AI21 Labs in 2017 and has been instrumental in driving its vision and growth. Before AI21, he founded and led several other tech companies, including CrowdX, a mobile data monetization company. His career began in an elite technology unit of the Israel Defense Forces, providing a strong foundation in advanced systems. Yoav Shoham is a world-renowned AI expert and a Professor Emeritus at Stanford University. He is a serial entrepreneur, having co-founded several AI companies that were later acquired by major tech giants like Google and Cisco. His extensive academic and practical experience in AI, game theory, and multi-agent systems has been pivotal to AI21 Labs' technological advancements.
Official website: https://www.ai21.com/