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Aippy

Category: AI in Media / Gaming / Entertainment

World's first AI-native game community where users create, share, and remix interactive games using natural language — no coding required. Aippy was founded in 2025. The company is led by Evan Yip (Ye Chunjian / 叶椿建). Based in San Jose, California, USA (HQ); Singapore (NADA AI PTE. LTD.); Beijing, China (R&D). Team size: 11-50. Total funding raised: $30.0M. Latest round: Series A. Key investors include Glowill Capital (歌未资本).

Founded
2025
Headquarters
San Jose, California, USA (HQ); Singapore (NADA AI PTE. LTD.); Beijing, China (R&D)
Team size
11-50
Total funding
$30.0M

Value proposition

Aippy is an AI-powered UGC game community that lets anyone describe an idea in natural language and have AI generate a playable interactive game within minutes. Users can browse games like short videos, play instantly, and remix any creation with one click.

Products and solutions

Aippy mobile app (iOS & Android) — AI-native game creation and community platform, Web platform (aippy.ai), Voice-to-game creation, Remix (one-click secondary creation), AI conversational creation agent, Preset creative templates

Unique value

First-mover in the "AI game community" category — combining TikTok-style vertical feed with AI-powered game creation and Remix culture. Users can switch from consumer to creator in seconds. Natural language as the only "programming language."

Target customer

Gen Z and Gen Alpha digital natives in developed markets (US, UK, Canada, Europe) — young users who want to create and consume interactive content without coding skills.

Industries served

AI-native interactive entertainment, UGC gaming, Social entertainment, Creative tools

Technology advantage

Proprietary AI pipeline for real-time natural language to interactive game generation; full-stack creation tools (voice input, AI asset generation, one-click error fix, preview adjustment); Remix mechanism enabling viral content loops; recommendation and distribution system optimized for AI-generated interactive content. Backed by Newborn Town's decade of global social entertainment infrastructure and AI capabilities (self-developed multimodal model Boomiix, AI data platform, AI design platform KIVI).

How they differentiate

Unlike pure AI coding tools (Cursor, Replit) or other AI game platforms, Aippy is built as a community-first UGC platform with a TikTok-style discovery feed, Remix culture, and focus on casual interactive content rather than professional game development. Focuses exclusively on T1 English-speaking markets rather than global expansion. Backed by a profitable listed company's infrastructure and overseas operational expertise.

Main competitors

Sekai, Rezona, Loopit, Rosebud AI, SEELE AI, Claude-Code-Game-Studios

Key partnerships

Incubated by Newborn Town (Chizi Technology, HKEX: 09911) — retains equity stake and provides localization, global traffic, and technical support, Glowill Capital (lead investor)

Notable customers

Not applicable (consumer platform with 3M+ users, primarily Gen Z/Gen Alpha in US, UK, Canada)

Major milestones

2025 Q1: Founded as AI tool exploration by Newborn Town, 2025 Q2: Strategic pivot from AI tools to AI game community, 2025 mid-year: Beta launch, 2025 H2: iOS app launch, 2026 Q1: 3M+ downloads, 2M MAU, 2026-06: First institutional funding round (Series A, $250M post-money valuation led by Glowill Capital), 2026-06: Spin-off from Newborn Town as independent entity (NADA AI PTE. LTD.)

Growth metrics

3M+ global downloads; ~2M MAU; 2M+ UGC games created; 4.8 App Store rating (US); DAU interaction rate ~50%; 15K Discord community members; 30%+ organic traffic; daily new creations up 10x since early 2026; average daily usage time up 25% since early 2026

Market positioning

First-mover and category leader in the "AI-native game community" space. Positioned as the "TikTok for interactive games" — a new entertainment medium between short-form video and gaming. Currently the most prominent product in this emerging category.

Geographic focus

Core T1 English-speaking markets: United States, United Kingdom, Canada, Europe. Deliberately focused on developed regions rather than global expansion.

About Evan Yip (Ye Chunjian / 叶椿建)

Co-founder & former CTO of Newborn Town (Chizi Technology / 赤子城科技, HKEX: 09911), a leading global social entertainment company. Led development of Solo Launcher (100M+ downloads, Google Play Top Developer). Over a decade of experience in overseas social and gaming markets. Started coding as a teenager; studied at Beijing University of Technology.

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