LeadStory
Category: AI in Media / Gaming / Entertainment
An on-demand, personalized news streaming platform with an advanced AI-powered engine for searching, analyzing, and discovering video content across global news sources. LeadStory was founded in 2021. The company is led by Cam Price. Based in Sydney, Australia. Team size: 11-50. Total funding raised: $2.75 million. Latest round: Seed. Key investors include Checker Media, American Public Media Group's Horizon Fund, CP Ventures.
- Founded
- 2021
- Headquarters
- Sydney, Australia
- Team size
- 11-50
- Total funding
- $2.75 million
Value proposition
Enables instant search and discovery of relevant video stories from thousands of sources worldwide using proprietary generative AI models, saving time for editorial teams and unlocking new monetization opportunities. Its "LeadStory ASK" feature answers user queries with high-quality broadcast news clips.
Products and solutions
LeadStory Video Search Platform, Real-time monitoring dashboard for breaking news videos, Automated story summaries/transcripts via generative AI, LeadStory ASK
Unique value
Its ability to index and make searchable vast volumes of live and broadcast news video using proprietary generative AI models that extract contextually relevant metadata from unstructured footage at scale.
Target customer
Newsrooms, broadcasters, publishers, PR agencies, and brands seeking real-time access to global video news content.
Industries served
Media & Publishing, Broadcasting, Public Relations / Communications Agencies
Technology advantage
Proprietary multimodal large language model trained specifically on broadcast/video data, real-time ingestion from thousands of global TV channels, and automated contextual tagging for semantic search.
How they differentiate
Leverages next-gen generative/multimodal LLMs for deeper semantic understanding, unlike legacy competitors that rely mainly on transcripts or captions. Focuses on real-time ingestion and global coverage.
Main competitors
TVEyes, SnapStream, Veritone
Key partnerships
Samsung TV Plus, VIZIO, Early partnerships with major broadcasters/publishers (not all publicly named)., Collaboration with leading Australian universities/researchers on LLM development.
Notable customers
A+E Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, VIZIO
Major milestones
Closed $2.75M seed round in July 2025., Launched MVP with paying customers within six months., Established a U.S. presence with a New York office in Q2 2024., Launched FAST channels on Samsung TV Plus and VIZIO.
Growth metrics
Indexes over 1,000 live/global broadcast streams daily; has a global audience of 10 million.
Market positioning
Premium “AI-first” solution targeting editorial teams needing speed and depth over basic monitoring tools.
Geographic focus
Global, with initial traction in Australia/APAC and expansion into North America, Latin America, and EU.
Patents and IP
No public patents listed.
About Cam Price
Cam Price is a former journalist turned tech entrepreneur, leading LeadStory to innovate AI-powered, reliable video news search and streaming. He highlights the challenge of unreliable AI-generated news summaries and positions LeadStory as a solution that uses verified video news content to provide trustworthy, precise answers to users’ queries.
Official website: https://leadstory.com