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Amari AI

Category: AI in Supply Chain / Logistics

AI-powered customs brokerage automation platform that uses specialized AI agents to automate customs data entry, classify goods, and interpret complex trade regulations in real-time. Amari AI was founded in 2023. The company is led by Sam Basu. Based in San Francisco, United States. Team size: 10-15. Total funding raised: $4.5M. Latest round: Seed ($4.5M, Feb 2026). Key investors include ["Pear VC","First Round Capital","Hustle Fund","Character Capital"].

Founded
2023
Headquarters
San Francisco, United States
Team size
10-15
Total funding
$4.5M

Value proposition

Automates repetitive customs workflows and provides real-time regulatory intelligence, reducing manual data entry by up to 90% and helping brokers clear shipments 3x faster while maintaining compliance with rapidly changing trade regulations.

Products and solutions

["Automated Customs Data Entry & Filing","Real-Time HTS Code Classification Engine","Regulatory Change Tracking & Compliance Alerts","AI-Powered Document Intelligence (invoices, packing lists, BOLs)","ABI-Ready Entry Draft Generation","Smart Email Management & Shipment Organization"]

Unique value

Amari's AI agents continuously monitor CBP bulletins and tariff updates in real-time, mapping regulatory changes (Section 232 actions, IEEPA measures, reciprocal tariffs, Chapter 99 notes) into machine-readable rules with audit trails—enabling same-day compliance updates instead of the typical days-long lag. The platform combines document intelligence with regulatory tracking to produce complete, ABI-ready draft entries automatically.

Target customer

Customs brokers, freight forwarders, and importers handling cross-border trade who need to process shipments faster and maintain compliance with constantly shifting trade policies

Industries served

["Customs Brokerage","International Trade & Logistics","Supply Chain Management","Freight Forwarding","Import/Export Compliance"]

Technology advantage

Integrates three core capabilities: (1) Real-time regulatory monitoring that identifies changes the moment they're published, (2) AI-powered document extraction from commercial invoices, packing lists, and bills of lading with automatic validation and flagging of missing information, and (3) Seamless integration with existing ABI systems requiring only email and ABI connection. Has helped move over $15 billion in goods through US Customs with 30+ customers.

How they differentiate

Amari AI specializes in real-time regulatory monitoring with same-day compliance updates for U.S. customs, tracking CBP bulletins, Section 232 actions, IEEPA measures, and Chapter 99 tariff changes—mapping regulatory changes into machine-readable rules with audit trails. Unlike competitors who focus on broader logistics visibility or require broker-operated platforms, Amari provides specialized AI agents that automatically draft ABI-ready customs entries with deep integration into U.S. trade regulation complexity during periods of rapid policy change.

Main competitors

["KlearNow.AI","Raft AI (formerly Vector.ai)","Flexport"]

Key partnerships

["Pear VC","First Round Capital","Hustle Fund","Character Capital","Angel investors from Webflow, Vercel, and Google","Los Angeles Customs Brokers and Freight Forwarders Association (LACBFFA)"]

Notable customers

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Major milestones

["Co-founded by Sam Basu (former Google Senior Software Engineer) and Arushi Vashist (former LinkedIn Senior Software Engineer) in 2023","Exited stealth mode in February 2026 with $4.5M seed funding co-led by Pear VC and First Round Capital","Achieved 30+ customer traction and $15B+ goods cleared through automated customs processing","Built AI platform with real-time regulatory monitoring for rapidly changing U.S. trade policies"]

Growth metrics

Serving 30+ active customers; helped move over $15B in goods through U.S. Customs; transitioned from prototype to production in under 1 year

Market positioning

Early-stage vertical AI disruptor targeting U.S. customs brokers and freight forwarders with specialized automation for customs entry drafting and regulatory compliance. Positioned as a focused alternative to larger, less specialized platforms—serving 30+ customers and helping move over $15B in goods through automated customs processing within 2-3 years of founding.

Geographic focus

United States (specializing in U.S. Customs and Border Protection regulations, HTS classification, and trade compliance for U.S. imports)

Patents and IP

No registered patents disclosed as of February 2026

About Sam Basu

Former Senior Software Engineer at Google (2020-2023); previously worked at Orby AI, AI Search Engine, and hightime.ai; over a decade of experience building scalable cloud and AI systems

Official website: