Skip to main content

Amity

Category: Foundation Models / LLMs

A global technology group providing plug-and-play social features and generative AI solutions that enable enterprises to build digital communities and automate customer engagement within their own platforms. Amity was founded in 2012. The company is led by Korawad Chearavanont. Based in Bangkok, Thailand. Team size: 200-500. Total funding raised: $100.0M+. Latest round: Series C (July 2024). Key investors include ["Insight Capital","SMDV","Gobi Partners","Itochu Corporation","500 Global","AirAsia"].

Founded
2012
Headquarters
Bangkok, Thailand
Team size
200-500
Total funding
$100.0M+

Value proposition

Reduces time-to-market for social and AI features from years to weeks by providing modular SDKs and APIs, allowing brands to own their user data and community experience rather than relying on third-party social networks.

Products and solutions

["Amity Social Cloud (ASC): SDKs and APIs for Chat, Social Feeds, Stories, and Groups.","Amity Solutions: A dedicated Generative AI platform for enterprise automation and advanced chatbots (built on the ConvoLab acquisition).","Amity Video: Tools for integrating live streaming and short-form video content into existing apps.","Amity Bots: AI-driven customer service and engagement automation tools."]

Unique value

Amity is a pioneer of the 'Social-as-a-Service' model, being one of the few global providers that seamlessly integrates high-level social networking infrastructure with localized Generative AI capabilities specifically optimized for Southeast Asian and global enterprise needs.

Target customer

Large-scale enterprises, mobile app developers, e-commerce platforms, and multinational corporations looking to increase user retention and automate workflows.

Industries served

["Financial Services & Banking","Retail & E-commerce","Telecommunications","Healthcare","Media & Entertainment","Public Sector"]

Technology advantage

The company utilizes a modular, 'plug-and-play' architecture that allows for massive scalability (supporting millions of monthly active users) without compromising app performance. Their acquisition of ConvoLab provided a proprietary NLP and GenAI orchestration layer that differentiates their AI offerings from generic LLM wrappers.

How they differentiate

Amity differentiates through its 'Social-as-a-Service' model, combining modular social features (feeds, stories, groups) with a proprietary Generative AI orchestration layer. Unlike pure-play chat APIs, Amity provides a full community infrastructure integrated with automated engagement tools.

Main competitors

["Sendbird","Stream (GetStream)","Yellow.ai"]

Key partnerships

["Amazon Web Services (AWS): Advanced Technology Partner for cloud infrastructure and AI scaling.","Microsoft Azure: Partnership for enterprise AI deployment and distribution.","CP Group: Strategic relationship for large-scale digital transformation projects in Thailand.","Google Cloud: Partner for data analytics and infrastructure support."]

Notable customers

["AirAsia","TrueID","CP Group","BMW Thailand","Unilever"]

Major milestones

["Founded in 2012 as Eko Communications","Rebranded to Amity in 2020 following global expansion","Acquired AI chatbot specialist ConvoLab in 2021","Launched Amity Solutions as a dedicated Generative AI arm in 2023","Secured $60M Series C in July 2024 to accelerate AI development and IPO preparations"]

Growth metrics

Reported 3x year-over-year revenue growth for its AI division; supports over 100 million monthly active users across its partner platforms.

Market positioning

Late-stage enterprise SaaS leader in Southeast Asia and a global challenger in the Social SDK and GenAI space.

Geographic focus

Southeast Asia (HQ Thailand), Europe (UK, Italy), and North America.

Patents and IP

No specific public patent filings disclosed; the company relies on proprietary software codebases, trade secrets, and specialized AI training datasets as their primary intellectual property.

About Korawad Chearavanont

Korawad Chearavanont is the founder and Executive Chairman of Amity. He founded Eko (the precursor to Amity) in 2012 at the age of 17. A scion of the Chearavanont family (owners of Thailand's CP Group), he dropped out of Columbia University in 2015 to focus on his startup. Under his leadership, the company evolved from a mobile-first enterprise chat app into a global SaaS and AI powerhouse, acquiring companies like ConvoLab and Tollring. He was named in Forbes 30 Under 30 Asia in 2016.

Official website: