Where is Appier headquartered?

Appier is headquartered in Taipei, Taiwan. The company has a team of 500+ people.

Appier operates in the AI in Marketing sector. Taiwan-founded, Tokyo-listed (TSE: 4180) AI-native company delivering Agentic AI as a Service for marketing, advertising and customer engagement. Applies AI-driven decision-making across the customer journey (acquisition, engagement, conversion and retention). Marketers and enterprises use its data, ad and personalization automation to grow ROI.

When was Appier founded?

Appier was founded in 2012. It is based in Taipei, Taiwan.

Who is the CEO of Appier?

Chih-Han Yu is the CEO of Appier. The company was founded in 2012.

Where is Appier located?

Appier is headquartered in Taipei, Taiwan.

What funding stage is Appier at?

Appier is currently at the Public stage.

How many employees does Appier have?

Appier has approximately 500+ employees.

Appier

Category: AI in Marketing

Taiwan-founded, Tokyo-listed (TSE: 4180) AI-native company delivering Agentic AI as a Service for marketing, advertising and customer engagement. Appier was founded in 2012. The company is led by Chih-Han Yu. Based in Taipei, Taiwan. Team size: 500+. Total funding raised: $162M. Latest round: Post-IPO. Key investors include Sequoia Capital, SoftBank Group, LINE Corp, Naver, Pavilion Capital (Temasek), TGVest Capital, HOPU-Arm Innovation Fund, Insignia Venture Partners, JAFCO Investment, UMC Capital.

Founded: 2012
Headquarters: Taipei, Taiwan
Team size: 500+
Total funding: $162M

Value proposition

Applies AI-driven decision-making across the customer journey (acquisition, engagement, conversion and retention). Marketers and enterprises use its data, ad and personalization automation to grow ROI.

Products and solutions

Ad Cloud (RETARGETING, AIBID, AIXPERT, AdCreative.ai), Personalization Cloud (AIQUA, AiDeal, BotBonnie), Data Cloud (AIXON, AIRIS), Appier AI Agent solutions (Agentic AI as a Service).

Unique value

A full-funnel marketing AI suite built with 'agentic DNA'. It is backed by in-house research published at top venues such as NeurIPS, including the SMITH tool-creation framework, which Appier applies to deliver measurable marketing ROI.

Target customer

Enterprise brands and digital marketers in e-commerce, retail, finance and insurance, gaming and automotive. Most customers are in Asia-Pacific, with a growing presence in Europe and the US.

Industries served

E-commerce, Retail, Finance & Insurance, Gaming, Automobile, Advertising/Marketing technology

Technology advantage

Over 13 years of proprietary machine learning on large-scale ad and engagement data. Appier Research publishes on agent efficiency. Its SMITH reinforcement-learning framework lets a ~4B-parameter model build reusable tools that beat a ~30B baseline, and it cuts reasoning output from ~3,206 to ~100 tokens (about 32x). The company has grown through M&A (QGraph, Emotion Intelligence, BotBonnie, AdCreative.ai) and is a profitable public company.

How they differentiate

Covers the whole funnel (ads, data and personalization) in one AI stack rather than as point solutions. Has a strong Asia-Pacific footprint and a Japan listing. Invests in foundational agentic AI research (NeurIPS papers) and offers generative ad creative through AdCreative.ai.

Main competitors

MoEngage, Insider (Insider One), Criteo

Key partnerships

Acquisitions: QGraph (2018), Emotion Intelligence/Emin (Japan, 2019), BotBonnie, AdCreative.ai (France, 2025, up to $38.7M). Strategic corporate investors: SoftBank Group, LINE Corp, Naver.

Notable customers

Intermarché Belgium (AdCreative.ai case study)

Major milestones

2012: founded in Taipei. 2017: $33M Series C from SoftBank, LINE and Naver. 2018-2019: acquired QGraph and Emotion Intelligence. 2019: $80M Series D, bringing total funding to $162M. Mar 2021: IPO on the Tokyo Stock Exchange (4180). Feb 2025: agreed to acquire AdCreative.ai for up to $38.7M. 2026: repositioned as Agentic AI as a Service. Sep/Oct 2026: SMITH paper accepted at NeurIPS.

Growth metrics

FY2025 revenue ¥43.74B (+28.4% YoY); earnings ¥2.56B. Latest quarterly revenue ¥12.85B, ahead of estimates. Reported record-high revenue, profitability and core free cash flow in Aug 2026. Roughly 791-861 employees (2026). Served over 1,000 enterprises as of 2019.

Market positioning

Leading Asia-born AI marketing SaaS company and former Taiwan unicorn. It is publicly listed in Tokyo and now positions itself as an Agentic AI as a Service (AaaS) provider.

Geographic focus

Asia-Pacific (Japan, Taiwan, Korea, Southeast Asia, India), with expansion into Europe and the US

Patents and IP

Public US patent application US20160283976A1, “Method of enhancing the accuracy of predicting the gender of network users”; applicant Appier Inc.; filed March 26, 2015, published September 29, 2016. Inventors include Chih-Han Yu. Google Patents lists the application as abandoned; this is not a granted patent or confirmation of current enforceable rights.

About Chih-Han Yu

Ex-CEO of Plaxie (mobile and social game studio); Researcher at Harvard Wyss Institute; Harvard University PhD (Computer Science/AI); Stanford MS (AI Lab); National Taiwan University CS. Worked on AI for autonomous four-legged robots and self-driving cars; WEF Young Global Leader; nominated for the 2011 IFAAMAS Victor Lesser Distinguished Dissertation Award.

Latest news about Appier

Appier introduces SMITH to train small AI agents to build and reuse tools

More AI in Marketing companies

Official website: https://www.appier.com