Bizom
Category: AI in Marketing
Bizom is a retail intelligence platform that optimizes distribution processes for retail brands, providing real-time data and insights to enhance sales and supply chain efficiency. Bizom was founded in 2008. The company is led by Lalit Bhise. Based in Bangalore, India. Team size: 250 employees (2024). Total funding raised: $19.2 million. Latest round: $12 million Series B funding. Key investors include Pavestone Capital, IndiaMART, Oracle Startup Cloud Accelerator, SIDBI Venture Capital, Triton Investment Advisors.
- Founded
- 2008
- Headquarters
- Bangalore, India
- Team size
- 250 employees (2024)
- Total funding
- $19.2 million
Value proposition
Enhancing sales and distribution efficiency through AI-based, outcome-driven sales automation tools and real-time market insights.
Products and solutions
AI-based sales automation tools, Retail analytics, Unified route-to-market visibility
Unique value
Bizom provides a comprehensive digital sales ecosystem with real-time market insights, leveraging AI to optimize sales and distribution strategies.
Target customer
Consumer goods companies, FMCG brands, and retail businesses
Industries served
Consumer goods, Retail
Technology advantage
The platform digitizes global distribution engines, offering AI-based tools for enhanced sales automation and market visibility.
How they differentiate
Bizom differentiates itself with its focus on retail intelligence and AI-driven sales automation, providing a unique digital sales ecosystem.
Main competitors
Salesforce, HubSpot, SugarCRM
Key partnerships
Accion, Mastercard
Notable customers
Reckitt, Colgate-Palmolive, Godrej Consumer Products Limited, Stovekraft, Shell Information Technology International B.V., Emami Agrotech Limited, Jyothy Labs Limited, Hershey India Private Limited
Major milestones
Raised $12 million in Series B funding to enhance platform capabilities and expand market reach.
Growth metrics
Revenue +15% YoY FY2024. Active field-sales users +30% YoY. Headcount +12% YoY (2023-24).
Market positioning
Bizom holds a 0.01% market share in the sales-force-automation market, competing with 148 other tools.
Geographic focus
Global presence, serving over 32 countries.
Patents and IP
Patent in visual merchandising using image recognition
About Lalit Bhise
Lalit Bhise is a seasoned entrepreneur with over two decades of experience in mobile technology and enterprise solutions. He founded Mobisy Technologies in 2006, the parent company of Bizom. His career began at Siemens and continued at Sendo and Infineon, where he honed his expertise in software engineering and leadership. He holds a patent in visual merchandising and is recognized for his innovations in hybrid mobile programming.
Official website: https://www.bizom.com