AppsFlyer
Category: AI in Marketing
AppsFlyer is the Modern Marketing Cloud providing independent, neutral mobile attribution and marketing measurement, powering over 15,000 brands worldwide with omnichannel measurement, deep linking, data collaboration, and AI-driven marketing analytics. AppsFlyer was founded in 2011. The company is led by Oren Kaniel. Based in San Francisco, California, United States. Total funding raised: $1.3B. Latest round: Series E. Key investors include General Atlantic, Moloco, Google, Meta, Unity, Goldman Sachs Private Capital Investing, Salesforce Ventures, Qumra Capital, Pitango Venture Capital, Magma Venture Partners, Deutsche Telekom Capital Partners (DTCP), Eight Roads.
- Founded
- 2011
- Headquarters
- San Francisco, California, United States
- Total funding
- $1.3B
Value proposition
Independent, neutral, and unbiased mobile attribution and marketing measurement platform that feeds AI-ready data signals to advertisers, publishers, and developers, enabling them to optimize ad spend, measure ROI across channels (mobile, web, CTV, PC/console), and make data-driven marketing decisions with privacy-safe infrastructure.
Products and solutions
Measurement Suite (Mobile Attribution, Web Attribution, CTV Attribution, PC & Console Attribution, ROI Measurement, Marketing Analytics, Incrementality, Creative Optimization, Fraud Protection, Product Analytics), Deep Linking Suite (Web-to-App, QR-to-App
Unique value
The only truly independent and neutral mobile measurement platform — not owned by any ad platform or walled garden. Trusted by competitors (Google, Meta, Unity, Moloco) to co-invest $1B to maintain neutrality. AI-ready data infrastructure with privacy-safe design. 15+ years of market leadership in mobile attribution.
Target customer
Advertisers (brands with mobile apps), app developers, publishers, gaming companies, e-commerce platforms, fintech apps, entertainment/media companies, and agencies — ranging from startups to global enterprises across 15,000+ brands.
Industries served
Gaming, Finance/Banking, eCommerce, Entertainment, Food & Drink, Health & Fitness, Travel & Local, Subscription Apps, Retail
Technology advantage
Industry-standard mobile attribution technology (NativeTrack); AI-powered fraud protection blocking millions of threats daily; privacy-safe Data Clean Room technology recognized by IDC; cross-platform measurement across mobile, web, CTV, PC, and console; deep integrations with all major ad networks (Google, Meta, Apple, Amazon, TikTok, etc.); real-time processing at global scale (400B daily reads, sub-ms latency); profitable with $500M+ ARR
How they differentiate
AppsFlyer is the only major MMP that is independently owned and neutral — not owned by an ad network, gaming company, or platform. This independence is reinforced by the unprecedented $1B investment from four competing ad platforms (Google, Meta, Unity, Moloco) who all committed to non-controlling, non-exclusive terms. AppsFlyer also offers the broadest cross-platform coverage (mobile, web, CTV, PC, console) and the most comprehensive product suite spanning measurement, deep linking, data collaboration, and AI agents.
Main competitors
Adjust (acquired by AppLovin), Branch, Kochava, Singular
Key partnerships
AWS (AWS Partner of the Year 2023), Google, Meta, Apple, Amazon, TikTok, Moloco, Unity, Aerospike (infrastructure partner), Salesforce Ventures (investor & partner), integrations with 8,000+ technology and media partners
Notable customers
Walmart, HBO, Nike, Alibaba, Coca-Cola, eBay, Fetch, Playrix, Panera, Axis Bank, Wolt, BPI
Major milestones
2011: Founded in Israel, 2014: $7.1M Series A, 2015: $20M Series B, 2017: $56M Series C, 2018: Opened US HQ in San Francisco, 2020: $210M Series D at $1.6B valuation (unicorn status), 2023: Acquired Devtodev and oolo (AI platform), 2025: Evolved into Modern Marketing Cloud, surpassed $500M ARR, named to Forbes Cloud 100, 2026: $1B+ Series E from Google, Meta
Growth metrics
$500M+ ARR (2025/2026); profitable with positive cash flow; 15,000+ brands served; ~1,500 employees; 400B daily data reads; 20+ global offices
Market positioning
Market leader in mobile measurement and attribution (MMP category). Trusted by 15,000+ brands globally. Recognized as a global leader in Data Clean Room technology by IDC. Named to Forbes Cloud 100 (2025). The only unicorn in the attribution category. Profitable with $500M+ ARR.
Geographic focus
Global — headquarters in San Francisco with R&D and major offices in Israel (Herzliya), plus offices in New York, London, Berlin, Kyiv, Bengaluru, Tokyo, and 20+ locations worldwide. Strong presence in North America, Europe, APAC, and LATAM.
Patents and IP
Not publicly disclosed in detail. Core IP includes NativeTrack™ attribution technology, fraud detection algorithms, and Data Clean Room technology.
About Oren Kaniel
Co-founded AppsFlyer in 2011; previously Project Manager at Veraz Networks; MBA from Wharton (University of Pennsylvania); BSc from Reichman University (IDC Herzliya)
Official website: https://www.appsflyer.com