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Aug X Labs

Category: Generative Media (Image / Video)

AI-powered 'prompt-to-video' platform (Augie/Augie Studio) that turns text or voice prompts into finished commercial videos, acquired by JWX in 2026. Aug X Labs was founded in 2022. The company is led by Jeremy Toeman. Based in New York, USA. Team size: 11-50. Total funding raised: $4.1M. Latest round: Seed. Key investors include Dropbox Ventures, Hyde Park Venture Partners, Zenture Capital Partners, Magnesium Studio, Eric Ries, Shae Hong.

Founded
2022
Headquarters
New York, USA
Team size
11-50
Total funding
$4.1M

Value proposition

Democratizes commercial video production by letting anyone create polished, on-brand videos from a simple text prompt or voice memo using generative AI, licensed stock content (Getty Images), and automated storyboarding.

Products and solutions

Augie (AI-assisted smart video editor), Augie Storyteller (end-to-end prompt-to-video product), Augie Studio (commercial video studio, now integrated into JWX Studio).

Unique value

Turns a single text prompt or voice memo into a fully storyboarded, licensed-content video — combining generative AI with Getty Images licensed assets for commercial-safe output.

Target customer

Content creators, small businesses, marketers, and (post-acquisition) publishers/media companies needing scalable multi-platform video content.

Industries served

Media & Publishing, Marketing, Content Creation, SMB/Consumer video

Technology advantage

Generative AI script/storyboard engine paired with computer-vision 'extractor' technology (analyzing video/audio content) and licensed media integration (Getty Images), reducing video production from ~40 hours to minutes.

How they differentiate

Focuses on a 'teaching-someone-to-fish' guided storytelling/prompt-engineering UX rather than pure automation, with licensed stock content integration for commercial safety, unlike broader AI video generators.

Main competitors

InVideo, Synthesia, Luma AI

Key partnerships

Getty Images (licensed content integration), Dropbox (integration + Dropbox Ventures investor), JWX (acquirer, integrating Augie Studio into JWX Studio).

Major milestones

Founded Jan 2022, launched Augie AI video editor, raised $1M pre-seed, launched Augie Storyteller, raised $3.1M seed (Sep 2023), acquired by JWX (Jan 2026), Augie Studio folded into JWX Studio, Jeremy Toeman named SVP of AI Innovation at JWX.

Growth metrics

~19 employees as of early 2026 (Tracxn); acquired by JWX in January 2026, with all employees joining JWX and CEO Jeremy Toeman becoming SVP of AI Innovation at JWX.

Market positioning

Niche AI-assisted commercial/marketing video creation tool for non-professional creators and SMBs, later repositioned for enterprise publisher use post-acquisition.

Geographic focus

North America (primarily US)

About Jeremy Toeman

Ex-VP Product Management at WarnerMedia (Innovation Lab); Ex-CPO at Joyn; Ex-VP Product at Sling Media and CBS Interactive.

Latest news about Aug X Labs

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