Base44
Category: Foundation Models / LLMs
An all-in-one AI platform that enables users to build fully functioning custom web apps in minutes using natural language, without needing to code. Base44 was founded in 2024. The company is led by Maor Shlomo. Based in Tel Aviv, Israel. Team size: 8. Total funding raised: $20M. Latest round: Acquired by Wix for $80 million in an all-cash deal on June 18, 2025.. Key investors include None (Bootstrapped). Acquired by Wix..
- Founded
- 2024
- Headquarters
- Tel Aviv, Israel
- Team size
- 8
- Total funding
- $20M
Value proposition
Dramatically simplifies software development by allowing anyone to create custom, full-stack applications through a conversational AI interface that manages database, storage, authentication, and analytics automatically.
Products and solutions
AI-powered 'vibe-coding' platform for app generation
Unique value
The company's extremely rapid, bootstrapped growth from a side project to a profitable company with 250,000 users and an $80M acquisition in just six months. The founder's transparent, public documentation of the journey fueled viral growth.
Target customer
Individuals and businesses seeking to quickly prototype ideas, automate processes, or create custom applications without technical expertise, including non-coders, developers, and business users.
Industries served
Technology, Financial Technology (Fintech), Web Analytics, General Business
Technology advantage
Base44 utilized Anthropic's Claude LLM via Amazon Web Services for better cost-performance compared to competitors using OpenAI. Its growth model emphasized founder-led viral marketing on social media (LinkedIn and X/Twitter) rather than traditional sales approaches.
How they differentiate
Base44 differentiated itself through hyper-growth while being completely bootstrapped and profitable. Its 'vibe coding' approach focuses on a simple, conversational user experience and viral, transparent marketing by the founder.
Main competitors
Adaptive Computer, Windsurf (acquired by OpenAI)
Key partnerships
eToro, Similarweb, Amazon Web Services (AWS)
Notable customers
eToro, Similarweb
Major milestones
Founded in late 2024/early 2025. Achieved profitability within months of launch. Grew to 250,000 users in approximately six months. Acquired by Wix for $80 million in June 2025.
Growth metrics
Grew to 250,000 users within six months. Reported a profit of $189,000 in May 2025.
Market positioning
Positioned as a fast, accessible, and lean AI app generation tool. Following its acquisition, it is being integrated into Wix's large ecosystem to bring AI-powered app creation to a massive global user base.
Geographic focus
Initially focused on the United States and Israel, but set for global expansion following the acquisition by Wix.
Patents and IP
No public patents or IP have been disclosed.
About Maor Shlomo
Maor Shlomo is the founder and solo CEO of Base44, an AI-powered app builder that he bootstrapped and grew to an over $80 million acquisition by Wix in just six months without raising any outside funding. Located in Israel, Maor built Base44 to enable anyone to create full-featured web and mobile apps simply by describing what they want in natural language, handling complex backend features like authentication and analytics automatically.
Official website: https://base44.com/