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Bearing

Category: AI in Cybersecurity

A ServiceNow-native AI platform that digitizes and automates physical security operations, enabling enterprises to manage security incidents and workflows within their existing enterprise software ecosystem. Bearing was founded in 2024. The company is led by Jason Veiock. Based in Indianapolis, USA. Team size: 11-50. Total funding raised: $4.5M. Latest round: Seed round ($4.5M, Feb 2025). Key investors include ["AZ-VC","High Alpha","PHX Ventures","Lightbank"].

Founded
2024
Headquarters
Indianapolis, USA
Team size
11-50
Total funding
$4.5M

Value proposition

Consolidates fragmented physical security data into the ServiceNow Workflow Data Fabric, replacing manual processes with AI-driven automation to improve incident response times and operational visibility.

Products and solutions

["Physical Security Operations Module","AI-Driven Incident & Case Management","Automated Guard Tours & Site Surveys","Executive Protection Management","Security Asset & Vulnerability Tracking"]

Unique value

It is the first physical security solution built natively on the ServiceNow platform, allowing security teams to leverage the same 'Data Fabric' and AI agents used by IT, HR, and Risk departments.

Target customer

Enterprise security teams, Chief Security Officers (CSOs), and Global Security Operations Center (GSOC) managers at large organizations already utilizing ServiceNow.

Industries served

["Enterprise Technology","Healthcare","Financial Services","Critical Infrastructure","Global Manufacturing"]

Technology advantage

Utilizes 'Agentic AI' to automate proactive security actions and incident resolution, bridging the gap between physical security hardware and digital enterprise workflows.

How they differentiate

Bearing is the first physical security operations platform built natively on ServiceNow. Unlike competitors that require standalone software and complex integrations, Bearing leverages the existing ServiceNow 'Data Fabric' and AI agents, allowing security teams to manage incidents within the same workflow ecosystem used by IT and HR.

Main competitors

["HiveWatch","Ontic","Resolver (Kroll)","Everbridge"]

Key partnerships

["ServiceNow (Build Partner)","High Alpha (Venture Studio)","RightCrowd (Physical Access Management Integration)","Security Industry Association (SIA)","ServiceNow Ventures (Investor)"]

Notable customers

["Global 2000 Enterprises","Large-scale Healthcare Providers","Financial Services Institutions"]

Major milestones

["Raised $4.5 million in Seed funding led by AZ-VC (Feb 2026)","Winner of the 2025 SIA New Products and Solutions Award","Launched the first ServiceNow-native physical security module","Established strategic partnership with High Alpha venture studio","Announced RightCrowd partnership for physical access management (Nov 2025)"]

Growth metrics

Launched out of stealth in early 2025 with an oversubscribed seed round; recognized as a pioneer in 'Agentic AI' for physical security.

Market positioning

Enterprise-grade Physical Security Operations (PhysSecOps) automation specialist for the ServiceNow ecosystem.

Geographic focus

North America

Patents and IP

No registered patents disclosed as of latest update

About Jason Veiock

Jason Veiock is a distinguished security executive with over 25 years of experience across the public and private sectors. Before founding Bearing, he spent nine years at GoDaddy (2015–2024), where he served as the Director of Global Safety, Security, and Resilience, leading a converged team of over 10,000 employees. His foundational experience includes 13 years as a Special Agent with the U.S. Secret Service (2002–2015), where he specialized in protective operations and criminal investigations.

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