Bearing
Category: AI in Cybersecurity
A ServiceNow-native AI platform that digitizes and automates physical security operations, enabling enterprises to manage security incidents and workflows within their existing enterprise software ecosystem. Bearing was founded in 2024. The company is led by Jason Veiock. Based in Indianapolis, USA. Team size: 1-10. Total funding raised: $4.5M. Latest round: Seed round ($4.5M, Feb 2025). Key investors include AZ-VC, High Alpha, PHX Ventures, Lightbank, ServiceNow Ventures.
- Founded
- 2024
- Headquarters
- Indianapolis, USA
- Team size
- 1-10
- Total funding
- $4.5M
Value proposition
Consolidates fragmented physical security data into the ServiceNow Workflow Data Fabric, replacing manual processes with AI-driven automation to improve incident response times and operational visibility.
Products and solutions
Physical Security Operations Module, AI-Driven Incident & Case Management, Automated Guard Tours & Site Surveys, Executive Protection Management, Security Asset & Vulnerability Tracking
Unique value
It is the first physical security solution built natively on the ServiceNow platform, allowing security teams to leverage the same 'Data Fabric' and AI agents used by IT, HR, and Risk departments.
Target customer
Enterprise security teams, Chief Security Officers (CSOs), and Global Security Operations Center (GSOC) managers at large organizations already utilizing ServiceNow.
Industries served
Enterprise Technology, Healthcare, Financial Services, Critical Infrastructure, Global Manufacturing
Technology advantage
Utilizes 'Agentic AI' to automate proactive security actions and incident resolution, bridging the gap between physical security hardware and digital enterprise workflows.
How they differentiate
Bearing is the first physical security operations platform built natively on ServiceNow. Unlike competitors that require standalone software and complex integrations, Bearing leverages the existing ServiceNow 'Data Fabric' and AI agents, allowing security teams to manage incidents within the same workflow ecosystem used by IT and HR.
Main competitors
HiveWatch, Ontic, Resolver (Kroll), Everbridge
Key partnerships
ServiceNow (Build Partner), High Alpha (Venture Studio), RightCrowd (Physical Access Management Integration), Security Industry Association (SIA), ServiceNow Ventures (Investor)
Notable customers
Global 2000 Enterprises, Large-scale Healthcare Providers, Financial Services Institutions
Major milestones
Raised $4.5 million in Seed funding led by AZ-VC (Feb 2026), Named 2026 ServiceNow Store Rising Star Partner of the Year – Americas, Winner of the 2025 SIA New Products and Solutions Award (Threat/Risk Management Software), Launched the first ServiceNow-native physical security module, Established strategic partnership with High Alpha venture studio, Announced RightCrowd partnership for physical access management (Nov 2025)
Growth metrics
Launched out of stealth in early 2025 with an oversubscribed seed round; recognized as a pioneer in 'Agentic AI' for physical security.
Market positioning
Enterprise-grade Physical Security Operations (PhysSecOps) automation specialist for the ServiceNow ecosystem.
Geographic focus
North America
Patents and IP
No registered patents disclosed as of latest update
About Jason Veiock
Jason Veiock is a security executive with 25+ years across public and private sectors. Before founding Bearing, he was a leader in safety, security and resilience at GoDaddy (incl. Director of Global Workplace Experience, Security, and Resilience). Earlier he spent ~17 years in U.S. government roles, including Air Force space operations officer and special agent with Diplomatic Security (State Dept; Condoleezza Rice protective detail) and Homeland Security Investigations—not the U.S. Secret Service.
Latest news about Bearing
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Official website: https://www.getyourbearing.com/