Bebop (part of Blackpearl Group)
Category: AI in Marketing
Bebop is an AI-powered sales intelligence platform (part of Blackpearl Group, NZX/ASX: BPG) that delivers high-intent, quadruple-vetted leads with custom sales playbooks to revenue teams. Bebop (part of Blackpearl Group) was founded in 2012. The company is led by Nick Lissette. Based in Wellington, New Zealand. Team size: 101-500. Latest round: Post-IPO. Key investors include Wilson Asset Management, Ellerston Capital, Bell Potter, Cerutty Macro Fund, Selby Venture Partners.
- Founded
- 2012
- Headquarters
- Wellington, New Zealand
- Team size
- 101-500
Value proposition
Bebop reduces sales research time and improves lead quality by combining quadruple-vetted lead information with custom AI-generated sales playbooks (who to talk to, what to say, likely objections, how to close), delivered directly to email and CRM.
Products and solutions
Bebop App (self-serve AI-driven lead discovery), Ready-to-Sell Leads (quadruple-vetted leads with custom sales playbooks), Bebop Insights (wholesale data/enrichment pipeline for partners and platforms).
Unique value
Ready-to-Sell Leads combine quadruple-vetted lead info with custom sales playbooks — a proprietary algorithm blending LLMs and specialized data sources to deliver a new class of high-intent, conversion-ready leads.
Target customer
US-focused sales, marketing, and revenue/growth teams at SMEs (teams of 10-500 employees), plus data partners and platforms needing B2B intelligence.
Industries served
B2B sales intelligence, sales automation, marketing, revenue operations (SaaS/tech, financial services, materials engineering, credit & receivables).
Technology advantage
Powered by Blackpearl Group's Pearl Engine (scaled 210x, processing 21B+ data points), a proprietary algorithm combining LLMs with specialized data sources; quadruple-vetting for accuracy and intent.
How they differentiate
Unlike traditional sales intelligence tools that provide raw contact data, Bebop delivers quadruple-vetted, high-intent leads bundled with AI-generated custom sales playbooks (angles, objections, messaging) — positioning itself as a lower-cost alternative to Silicon Valley incumbents.
Main competitors
Apollo.io, ZoomInfo, Clay
Key partnerships
Part of Blackpearl Group (NZX/ASX: BPG), acquired B2B Rocket Inc. (US AI sales automation company) in Aug 2025, dual-listed on ASX in Nov 2025.
Notable customers
Order-to-Cash Management Leader, Materials Engineering Provider, Credit & Receivables Company (per Bebop testimonials)
Major milestones
2012: Blackpearl Group founded, 2022: Listed on NZX, Apr 2023: Bebop beta launch, 2025: Officially launched Bebop, Aug 2025: Acquired B2B Rocket, Nov 2025: ASX dual listing, Feb 2026: B2B Rocket (Blackpearl Group portfolio company) ranked 45th on G2's 2026 Best Software Awards Top Sales Software Products list, top 1%.
Growth metrics
ARR grew 114% YoY to $26.8M (FY26); $14.0M ARR at Q1 FY26 (June 2025); $12.5M ARR up 70% (FY25); Pearl Engine processing 21B+ data points.
Market positioning
AI-native revenue creation platform targeting the SME sales/marketing market in the US, positioned as a cost-effective challenger to larger US sales intelligence incumbents; ranked in top 1% of sales software products (G2 Best Software Awards 2026).
Geographic focus
US market focus (headquartered in Wellington, NZ with offices in Phoenix, Arizona); expanding globally via ASX dual listing.
About Nick Lissette
Founder of Silver Cloud Mail Company (anti-spam SaaS, sold 2012); Bachelor's degree from Victoria University of Wellington; Member of NZ Institute of Directors
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Official website: https://bebop.ai/