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Vendelux

Category: AI in Marketing

AI-powered B2B event intelligence platform that helps companies identify, prioritize, and measure in-person event opportunities. Vendelux was founded in 2021. The company is led by Alex Reynolds. Based in New York City, New York, USA. Team size: 101-500. Total funding raised: $71M. Latest round: Series B. Key investors include Tribeca Venture Partners, FirstMark Capital, Cervin Ventures, S3 Ventures, Pelion Venture Partners, HubSpot Ventures, Tenacity Venture Capital, Earl Grey Capital, Pareto Holdings.

Founded
2021
Headquarters
New York City, New York, USA
Team size
101-500
Total funding
$71M

Value proposition

Vendelux applies real-time attendee data from 250,000+ B2B events and AI-powered predictive modeling to help GTM teams identify the right events, engage the right prospects, book face-to-face meetings, and measure event ROI down to the dollar.

Products and solutions

Event Discovery (find events with target buyers), AI Agents (autonomous prospect identification, outreach, and meeting booking), Segments (dynamic lists of prospects/customers/competitors across events), CRM Integration (Salesforce & HubSpot), Meetings (pre-event meeting booking), ROI Attribution (pipeline and revenue tracking by event).

Unique value

Only platform combining proprietary event attendance data from 250K+ global B2B events with AI agents that autonomously identify high-intent prospects, automate outreach, and book meetings — all while providing dollar-level ROI attribution through CRM integration.

Target customer

B2B marketing teams, CMOs, demand generation leaders, sales leaders/CROs, event marketers, and field marketing teams at enterprise and mid-market companies.

Industries served

Technology, AI, Cybersecurity, Finance/Fintech, Healthcare, Enterprise SaaS

Technology advantage

Proprietary dataset of 25M+ predicted attendees across 250K+ events with 7 years of historical data; multi-agent AI system for autonomous prospect identification and meeting booking; predictive modeling for event ROI forecasting; real-time attendee intelligence from hidden/late/noisy data sources; deep CRM integrations (Salesforce, HubSpot) for closed-loop attribution.

How they differentiate

Unlike meeting-booking tools (Jifflenow, Chili Piper) that focus only on scheduling, Vendelux provides a full-stack intelligence layer — from event discovery and attendee prediction to AI-powered outreach and closed-loop ROI attribution — all powered by proprietary event data that competitors lack.

Main competitors

Jifflenow, Chili Piper, Lensmor

Key partnerships

HubSpot (CRM integration + HubSpot Ventures as investor), Salesforce (CRM integration), Tribeca Venture Partners (lead Series B investor)

Notable customers

Ramp, Glean, Coupa, McKesson, Writer, Deel, Intel, United States Postal Service, ElevenLabs, Vercel, GitLab, DocuSign

Major milestones

2021: Company founded by Alex Reynolds and Stefan Deeran, 2022-01: Raised $2.4M Seed round led by Tenacity Venture Capital, 2023-11: Raised $14M Series A led by FirstMark Capital, 2023-09: Launched HubSpot and Salesforce CRM integrations, 2026-07: Raised $50M Series B led by Tribeca Venture Partners, total funding reaches $71M

Growth metrics

250+ enterprise customers; 50,000+ marketing professionals using platform; influences $5B+ in annual event spend; 85 employees (as of July 2026, planning to double); $2.1M revenue in 2024

Market positioning

Leading AI-native event intelligence platform for B2B enterprises; positioned as the "intelligence layer for in-person GTM" with over 250 enterprise customers, 50,000+ marketing professionals using the platform, and influence over $5B+ in annual event spend.

Geographic focus

Primarily US (NYC HQ) with international expansion plans including London office for EMEA coverage.

About Alex Reynolds

Ex-Shutterstock VP & GM of Platform Solutions (2018-2021); Bain & Company management consulting; Emory University - Goizueta Business School (BBA, Consulting & Venture Management and Marketing)

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