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Blackpearl Group

Category: AI in Marketing

An AI-powered data intelligence company that develops and sells a suite of solutions to identify anonymous website visitors and convert them into actionable, high-intent sales leads. Blackpearl Group was founded in 2012. The company is led by Nick Lissette. Based in Wellington, New Zealand and Phoenix, Arizona, USA. Team size: 51-100. Total funding raised: Publicly listed on the NZX (2022) and ASX (2025). Raised approximately NZ$26.9M across two capital raises in FY2026, plus refinanced NZ$5M BNZ facility to March 2028. Total capital raised since listing exceeds NZ$50M.. Latest round: Growth Capital and Debt Facility (FY2025). Key investors include As a public company, its investors are a mix of institutional and retail shareholders. A significant stake is retained by the founder, Nick Lissette, and key management..

Founded
2012
Headquarters
Wellington, New Zealand and Phoenix, Arizona, USA
Team size
51-100
Total funding
Publicly listed on the NZX (2022) and ASX (2025). Raised approximately NZ$26.9M across two capital raises in FY2026, plus refinanced NZ$5M BNZ facility to March 2028. Total capital raised since listing exceeds NZ$50M.

Value proposition

Unlocks new revenue streams from previously anonymous website traffic by using a proprietary, cookieless AI to identify and enrich visitor data for targeted lead generation while respecting global privacy regulations.

Products and solutions

Pearl Diver™ Platform, Bebop™ AI Sales Intelligence Platform, Data-as-a-Service APIs, Lead Generation Tools & Analytics Dashboards

Unique value

The core innovation is a proprietary, 'cookieless' machine learning algorithm that ethically deanonymizes web traffic. This approach is designed to be compliant with evolving privacy laws like GDPR and CCPA and is not dependent on third-party cookies.

Target customer

Small to medium-sized businesses (SMBs), digital marketing agencies, and B2B sales and marketing teams, primarily in the US market.

Industries served

Digital Marketing & Advertising Agencies, B2B Technology & SaaS, Professional Services, E-commerce

Technology advantage

The platform leverages a proprietary 'Pearl Engine' that combines first-party website intent signals with a vast database of business contacts to deliver high-quality, enriched leads without relying on third-party cookies.

How they differentiate

Blackpearl's primary differentiation is its proprietary 'cookieless' identification technology, making it compliant with modern privacy regulations and future-proof against the deprecation of third-party cookies. It focuses on the SMB market with an agile approach, contrasting with competitors who may target larger enterprises or rely on traditional tracking methods.

Main competitors

Leadfeeder (Dealfront), Clearbit, ZoomInfo, Albacross, 6sense

Key partnerships

Integration with major CRM providers like HubSpot, Partnerships with various marketing technology platforms, Acquisition of LeadLander Inc. (2023) expanded North American channel partner network, Data partnership with Bank of New Zealand for growth funding, Acquisition of B2B Rocket Inc. (August 2025) adding AI sales automation capabilities, Dual-listed on ASX (November 2025)

Notable customers

Trusted by 1,200+ companies across the US, Client base includes digital marketing agencies and B2B SaaS companies in North America and Australasia

Major milestones

Direct listing on the NZX (December 2022), Acquisition of US-based LeadLander Inc. (2023), Surpassed NZ$10M in Annual Recurring Revenue (ARR) (October 2024), Launched new AI sales platform, Bebop (2025), Raised NZ$12.5M in growth capital (FY2025), Acquired B2B Rocket Inc. (August 2025), Dual-listed on the ASX (November 2025), Surpassed NZ$26.8M in ARR (FY2026, 114% YoY growth)

Growth metrics

Reached NZ$26.8 million in Annual Recurring Revenue (ARR) as of March 31, 2026, a 114% year-on-year increase. Data-as-a-Service (DaaS) at 0% churn. Ended FY26 with NZ$9.6M cash.

Market positioning

Positioned as a privacy-first, agile challenger providing AI-driven sales and marketing solutions tailored to small-to-medium-sized businesses (SMBs). The company is expanding aggressively into the North American market from its base in Australasia.

Geographic focus

Primary focus on North America, with a strong base and presence in Australasia (New Zealand, Australia).

Patents and IP

The company's core intellectual property is its proprietary identity resolution algorithm and its curated global business contact database, rather than specific patents.

About Nick Lissette

Founder and Chief Executive Officer of Blackpearl Group. Over a decade of experience in data and AI technology. Founded Silver Cloud Mail Company in 2006 and sold it in 2012.

Official website: