BlastPoint
Category: AI in Analytics & BI
AI-driven customer intelligence platform that helps companies discover, engage, and retain their ideal customers BlastPoint was founded in 2016. The company is led by Alison Alvarez. Based in Pittsburgh, USA. Team size: 50-55. Total funding raised: $24M. Latest round: Growth Funding (October 2025). Key investors include MissionOG, Curql Fund, Michigan Capital Network, Innovation Works, DRF, eLab Ventures, Btech Consortium Fund.
- Founded
- 2016
- Headquarters
- Pittsburgh, USA
- Team size
- 50-55
- Total funding
- $24M
Value proposition
Provides fast, easy-to-use, AI-driven insights to business people, enabling them to understand and engage customers more effectively
Products and solutions
Customer Intelligence Platform, AI-Driven Customer Segmentation, Customer Persona Development, Data Analytics and Visualization Tools, Billing & Collections Optimization, Sustainability Solutions, EV Solutions
Unique value
BlastPoint differentiates itself by using a results-focused, AI-powered approach to customer segmentation, moving beyond generic, one-size-fits-all categories to provide deeper, more actionable customer insights
Target customer
Enterprises in the energy, financial services, retail, credit unions, and non-profit sectors
Industries served
Energy & Utilities, Financial Services, Retail, Credit Unions, Non-profit
Technology advantage
The core advantage lies in their proprietary AI technology and an intuitive, user-friendly platform that allows non-technical business users to leverage complex data for precise customer targeting and personalized engagement strategies
How they differentiate
Results-focused, AI-powered customer segmentation and an intuitive platform for non-technical business users with emphasis on ethical AI and responsible data usage
Main competitors
Flow, Cyance, Crayon Data, DataChat, ODAIA, Decibel, Amplitude, Segment (Twilio), Salesforce Marketing Cloud, Adobe Experience Platform
Key partnerships
MissionOG, Curql Fund, Michigan Capital Network, Innovation Works, DRF
Notable customers
AEP, Duquesne Light Co., PNG, ATCO, DLC
Major milestones
Founded 2016, Secured $10.6M growth funding in October 2025, Named to Inc.'s 2025 Female Founders 500 List, Reached $24M total funding, Selected for EY Entrepreneurs Access Network 2023, Secured strategic investment from Btech Consortium Fund in February 2026
Growth metrics
Growth Stage; serving enterprise customers in energy, financial services, retail, and non-profit sectors; 13% employee growth last year
Market positioning
Growth-stage AI customer intelligence platform focused on utilities and financial services
Geographic focus
Primarily North America, headquartered in Pittsburgh, PA
Patents and IP
No publicly disclosed patents
About Alison Alvarez
Co-founder and CEO of BlastPoint with a background in data science. Formerly a Senior Data Scientist at Apple and Lead Data Scientist at BodyMedia. Holds an MBA from Carnegie Mellon University's Tepper School of Business, specializing in Strategy, Marketing, and Entrepreneurship.
Official website: https://blastpoint.com/