Blocks.diy
Category: AI Agents
Blocks.diy deploys an AI revenue and operations workforce of agents that sit on top of existing ERPs to execute order intake, quotes, collections, procurement, and AP end to end. Blocks.diy was founded in 2025. The company is led by Michal Lupu. Based in Tel Aviv, Israel. Team size: 11-50. Total funding raised: $10M. Latest round: Seed. Key investors include monday.com, Qumra Capital, Entree Capital.
- Founded
- 2025
- Headquarters
- Tel Aviv, Israel
- Team size
- 11-50
- Total funding
- $10M
Value proposition
Lifts the growth ceiling for operations-intensive businesses by running revenue and back-office work with AI agents on existing systems, so demand can grow without proportional headcount.
Products and solutions
AI Revenue & Operations agent workforce (Nina order intake, Morgan quotes, Mike lead gen, Maya growth, Ryan support, Daniel collections, Ron procurement, Eva AP, Leo product expert, Eryn analyst), Platform for orchestrating agents on ERP/CRM with human-in-the-loop governance
Unique value
Agentic workforce that executes end-to-end revenue and operations workflows on top of existing ERPs with scoped guardrails and human approval—doing the work, not just advising.
Target customer
Operations-intensive businesses in distribution, manufacturing, field service, construction, financial services, retail, and insurance that need AI agents on top of their ERP.
Industries served
Distribution / wholesale, Manufacturing, Field service, Construction, Financial services, Retail, Insurance
Technology advantage
ERP-connected autonomous agents with explicit scope, per-agent guardrails, budgets, audit trails, and human-in-the-loop only on edge cases; SOC 2 Type II, ISO 27001, GDPR.
How they differentiate
Shifts from generic no-code AI app building to a vertical ops GTM: pre-built revenue/ops agents that close deals, collect cash, and run procurement/AP on the customer's ERP without rip-and-replace.
Main competitors
Zapier, Make, Lindy.ai
Key partnerships
monday.com, Google Cloud
Notable customers
Not publicly disclosed
Major milestones
Raised $10 million seed round led by monday.com, their first startup investment (Sep 2025)., Named to Calcalist/CTech Top 50 Most Promising Israeli Startups of 2026 (ranked 50th)., GTM pivot to AI revenue & operations workforce agents on ERP (2026).
Growth metrics
Not publicly disclosed
Market positioning
Positioned as the AI revenue and operations workforce for ops-intensive industries—agents that grow the business as fast as demand without growing headcount.
Geographic focus
Headquartered in Tel Aviv, Israel, with focus on Israeli, US, and European markets.
Patents and IP
No publicly available information on patents.
About Michal Lupu
Michal Lupu is the Co-Founder & CEO of Blocks.diy. She previously held leadership roles at monday.com, including VP of Product, Director of Product Management, and Product Group Manager, bringing extensive experience in product leadership to Blocks.diy.
More AI Agents companies
Official website: https://blocks.diy/