Cart.com
Category: AI in Supply Chain / Logistics
Cart.com is a unified commerce and logistics platform providing enterprise-grade software, fulfillment services, and AI-powered tools for B2C and B2B brands to manage omnichannel selling and order fulfillment. Cart.com was founded in 2020. The company is led by Omair Tariq. Based in Houston, Texas, United States. Team size: 500+. Total funding raised: $1.1B. Latest round: Series D. Key investors include Springcoast Partners, PayPal Ventures, Arsenal Growth Equity, Mercury Fund, Oak HC/FT, BlackRock, Neuberger Berman, eGateway Capital, B. Riley Venture Capital, Legacy Knight Capital Partners, Citi Ventures, Visa.
- Founded
- 2020
- Headquarters
- Houston, Texas, United States
- Team size
- 500+
- Total funding
- $1.1B
Value proposition
Unified commerce platform combining enterprise-grade software with a nationwide logistics network, enabling brands to manage storefront, supply chain, customer engagement, and fulfillment services from a single integrated system.
Products and solutions
Constellation AI (AI-powered OMS/WMS/TMS suite), Fulfillment & Logistics (omnichannel fulfillment, 3PL services), Commerce Software (OMS, WMS, TMS, marketplace management, B2B commerce), Commerce Services (growth marketing, marketplace services, customer engagement, store optimization), 360 Managed Commerce (end-to-end ecommerce management)
Unique value
End-to-end commerce enablement platform that unifies digital and physical commerce operations — from product listing and marketing to fulfillment and last-mile delivery — with AI-powered automation across the entire value chain.
Target customer
Mid-market merchants and enterprise B2C/B2B brands, as well as public sector agencies, looking to scale omnichannel commerce operations
Industries served
Apparel & Accessories, Footwear, Health & Beauty, Consumer Packaged Goods (CPG), Sporting Goods & Outdoor, Jewelry & Luxury, Baby & Parenting, Home & Lifestyle, Food & Beverage, Life Sciences, Public Sector
Technology advantage
Constellation AI suite leveraging ML algorithms, predictive modeling, and generative AI (LLMs tuned for commerce) for demand forecasting, inventory optimization, intelligent repricing, generative product attributes, and new sales channel identification. Proprietary OMS/WMS/TMS software integrated with physical fulfillment network of 14+ warehouses across the US.
How they differentiate
Unlike fragmented point solutions (Shopify for software, ShipBob for logistics), Cart.com provides a fully integrated end-to-end platform combining proprietary commerce software with its own nationwide fulfillment network, AI-powered automation, and managed services — all under one roof.
Main competitors
Shopify (Shopify Plus), ShipBob, Radial (formerly eBay Enterprise)
Key partnerships
Walmart Marketplace (integrations & incentives), Amazon (FBA/WFS integration), PayPal (PayPal Ventures as investor), Visa (Citi Ventures as investor), Springcoast Partners (strategic investment & board appointment)
Notable customers
TOMS Shoes, PacSun, Janie and Jack, The Body Shop, Tommy John, Authentic Brands Group, Bluestar Alliance, Lovisa, Draper James, Beekman 1802, Misen, Laundry Sauce
Major milestones
Founded Oct 2020, Raised $5M to acquire cart.com domain name, Unicorn status achieved in 2023 ($1.2B valuation), Reached $1.6B valuation in May 2025, Surpassed $1B in total funding in March 2026, 14+ omnichannel fulfillment centers, 8.5M+ sq ft of fulfillment space, 70M+ orders processed annually, 6,000+ customers, 1,500+ employees
Growth metrics
6,000+ customers; 70M+ orders/year; 8.5M+ sq ft fulfillment space; 14 omnichannel warehouses; $10B+ annual GMV supported; 1,500+ employees
Market positioning
Unicorn ($1.6B valuation) positioned as a unified commerce enablement platform competing against both ecommerce software providers (Shopify, BigCommerce) and standalone 3PL/logistics providers (ShipBob, Radial). Differentiated by owning the full stack from software to physical fulfillment.
Geographic focus
United States (primary), with global operations serving customers in EU, UK, Australia, Singapore, and South Africa
About Omair Tariq
Ex-Executive at Blinds.com (acquired by The Home Depot); Head of Finance, Strategy, and Data Science at Blinds.com; Education: Rice University
Latest news about Cart.com
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Official website: https://cart.com
