How much funding has Celliz raised?

Celliz has raised 0 in total funding. Their latest funding round was Bootstrapped.

Where is Celliz headquartered?

Celliz is headquartered in Seoul, South Korea. The company has a team of 1-10 people.

When was Celliz founded?

Celliz was founded in 2024. It is based in Seoul, South Korea.

How much funding has Celliz raised?

Celliz has raised 0 in total funding.

Who is the CEO of Celliz?

Yoo Min-jae (유민재, "Tony") is the CEO of Celliz. The company was founded in 2024.

Where is Celliz located?

Celliz is headquartered in Seoul, South Korea.

What funding stage is Celliz at?

Celliz is currently at the Active stage.

How many employees does Celliz have?

Celliz has approximately 1-10 employees.

Celliz

Category: AI in Productivity

AI-powered IT & physical asset management (ITAM/EAM) SaaS platform helping enterprises replace Excel-based asset tracking with automated, AI-driven asset registration and lifecycle management. Celliz was founded in 2024. The company is led by Yoo Min-jae (유민재, "Tony"). Based in Seoul, South Korea. Team size: 1-10. Total funding raised: 0. Latest round: Bootstrapped.

Founded: 2024
Headquarters: Seoul, South Korea
Team size: 1-10
Total funding: 0

Value proposition

Reduces asset management/audit time by 75%+ (e.g., 1-month physical inventory of 1,000 assets completed in 5 days) via AI photo-based asset registration, an all-device (PC/mobile/tablet) monitoring agent, and zero upfront hardware investment (standard A4 printer for QR labels instead of barcode scanners).

Products and solutions

AI Asset Registration (photo-to-catalog via AI + OCR), All-Device Agent (Windows/macOS/mobile monitoring), integrated ITAM/EAM (IT + tangible assets + software licenses + domains/certificates), ERP integration (Douzone, SAP), electronic asset receipt/return signatures, rental & repair workflow, AI chatbot for Zero-UI asset queries.

Unique value

Combines Excel-like flexibility (filtering/sorting/bulk edit) with full audit-trail transparency, AI-automated registration, and multi-OS device agent support — differentiated from PC-only competitors and priced far below enterprise incumbents like ServiceNow.

Target customer

Mid-to-large Korean enterprises (100+ employees) managing IT and physical assets, including Korean branches of global companies; expanding to SMB via tiered pricing.

Industries served

Enterprise IT operations / corporate asset management (cross-industry B2B SaaS)

Technology advantage

Two filed patents on AI-based large-scale user event/log analysis and agent-based real-time software usage measurement; processes tens of millions of logs daily; lightweight installed agent collects live CPU/GPU/battery/usage telemetry across OS platforms.

How they differentiate

CEO-stated 3 pillars: (1) true all-device agent (Windows/macOS/mobile/tablet, vs. competitors limited to PC/Windows), (2) deep AI integration (AI registration + AI chatbot, aiming for Zero UI), (3) full process integration (receipt/return signatures, rental, repair requests, remote support) rather than partial ERP-asset replacement — at a fraction of ServiceNow's cost, targeted at SMBs priced out of global incumbents. Company's own blog analyzes NinjaOne/Atera's rise as a market paradigm shift it aims to compete within.

Main competitors

ServiceNow, NinjaOne, Atera

Key partnerships

ERP integrations with Douzone (더존) and SAP, Google Workspace and Microsoft Entra ID sync, Slack alerts/API integrations, selected for ICT Complex (ICT콤플렉스) business incubation program, MOU with CastingN (캐스팅엔) / 업무마켓9 for AI-linked procurement-to-asset registration (Mar 2025).

Notable customers

Lush Korea (러쉬코리아), TTI Korea (TTI 코리아), Madrascheck (마드라스체크), Kakao (카카오), Seegene (씨젠), CJ Logistics (CJ대한통운), Toss Place (토스플레이스), WeMade Next (위메이드 넥스트), Chrono Studio (크로노스튜디오), Bodyfriend (바디프랜드), 42dot (포티투닷), Remember (리멤버)

Major milestones

Founded Feb 2024, commercial launch Sept 2024, selected for ICT Complex business incubation program (2024-2025), filed 2 AI-related patents, completed English-language service for global expansion (as of 2026), presented at WIS 2026.

Growth metrics

₩800B+ (8000억원+) in total asset value managed on platform; 75%+ reduction in asset management time reported by customers; 40%+ average IT cost savings for clients; 95% weekly active usage rate among paid users; rapid revenue growth since Sept 2024 launch (2025 revenue +7.7% YoY per Innoforest), entirely self-funded to date.

Market positioning

Premium-but-affordable mid-market alternative to expensive global ITAM leaders (ServiceNow) and PC-only tools (NinjaOne, Atera), targeting the segment underserved due to cost or limited OS coverage.

Geographic focus

Primarily South Korea currently; English-language service just completed and global expansion (incl. Korean branches of multinational clients) in early preparation.

Patents and IP

Filed patents: "System for analyzing large-scale user event data using artificial intelligence"; "Agent-based real-time software usage measurement method."

About Yoo Min-jae (유민재, "Tony")

COO at Gurumee (구루미), 2018-2023 (5+ years); 14 years total in B2B software product development and business development prior to founding Celliz.

Latest news about Celliz

Celliz has achieved a 75% reduction in asset due diligence time, completing a month-long physical inventory in just five days using AI automation. While 80% of mid-sized firms still manage assets via

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