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Celonis

Category: AI in Analytics & BI

Celonis is the global leader in Process Intelligence, providing an AI-powered platform that analyzes, designs, and optimizes business processes for enterprise customers. Celonis was founded in 2011. The company is led by Alex Rinke (Co-CEO) & Bastian Nominacher (Co-CEO). Based in Munich, Germany & New York, United States. Team size: 3000+. Total funding raised: $1.77B. Latest round: Series D. Key investors include Accel; 83North (formerly Greylock IL); Durable Capital Partners; T. Rowe Price; Qatar Investment Authority (QIA); Franklin Templeton Investments; Arena Holdings; Activant Capital; Neuberger Berman; Alta Park Capital; Commonfund Capital; KeyBanc Capital Markets; TCV; Silver Lake; Cisco Investments; ServiceNow Ventures.

Founded
2011
Headquarters
Munich, Germany & New York, United States
Team size
3000+
Total funding
$1.77B

Value proposition

Celonis provides a Process Intelligence platform that gives Enterprise AI the operational context it needs to reason correctly, decide sensibly, and act reliably. The Celonis Context Model (CCM) creates a dynamic, real-time digital twin of business operations, bridging the gap between AI agents and actual business processes.

Products and solutions

Celonis Process Intelligence Platform; Celonis Context Model (CCM); Execution Management System (EMS); Process Mining; Process Intelligence Graph; AI-powered process analysis, simulation, prediction, and orchestration; Solutions for Supply Chain, Enterprise IT Modernization, Finance & Shared Services, Process Excellence

Unique value

Celonis is the undisputed market leader in Process Intelligence with the deepest process mining technology, a new Context Model layer for Enterprise AI, and the largest enterprise customer base (1,400+ companies, 5,000+ deployments). Named a Leader in the 2026 Gartner Magic Quadrant for Process Intelligence Platforms — highest on Ability to Execute and furthest on Completeness of Vision.

Target customer

Large enterprises across industries including supply chain, manufacturing, banking, IT, automotive, finance, and shared services

Industries served

Supply Chain & Logistics, Manufacturing, Banking & Financial Services, IT, Automotive, Healthcare, Consumer Goods, Telecommunications, Energy

Technology advantage

Proprietary process mining algorithms with patented technology (e.g., US patent 11914346 for process protocols); Celonis Context Model providing a real-time operational digital twin; zero-copy integrations with AWS, Databricks, Microsoft Fabric, Snowflake; deep integrations with leading agentic platforms (Amazon Bedrock, Anthropic Claude, Databricks Agent Bricks, IBM watsonx, Microsoft Copilot/Agent365, Oracle OCI); acquisition of Ikigai Labs bringing MIT-founded AI decision intelligence with planning, simulation, and forecasting capabilities

How they differentiate

Celonis is the clear market leader with the broadest and deepest process intelligence platform, largest customer base, and highest Gartner positioning. Its new Context Model creates a unique "context layer" for Enterprise AI that competitors lack. The acquisition of Ikigai Labs adds MIT-originated decision intelligence, simulation, and forecasting capabilities. Celonis has raised the most capital in the space ($1.77B+) and operates at a scale ($771M+ revenue) that competitors have not matched.

Main competitors

SAP Signavio; UiPath; IBM (Process Mining)

Key partnerships

Microsoft (Azure hosting, Copilot/Agent365 integration, Celonis as workload in Microsoft Fabric); AWS (Amazon Bedrock integration, zero-copy integrations); Databricks (Agent Bricks, Genie integration); Anthropic (Claude Cowork integration); IBM (watsonx Orchestrate); Oracle (OCI Enterprise AI, ERP/CRM connectors); SAP (reseller agreement since 2015, strategic technology partner); Snowflake (upcoming integration)

Notable customers

PepsiCo; Siemens; Uber; Citigroup; Nestlé; L'Oréal; BMW; Vodafone; Airbus; Pfizer; Dell; AstraZeneca; GM; Ford; Bosch; 3M; Kimberly-Clark; Merck Group; Novartis; HSBC; Stryker; Johnson & Johnson; HP; Deutsche Bank; Accenture; Cisco; Fujitsu; Uniper; Standard Bank; Cardinal Health; Cosentino; Mondelez International

Major milestones

2011: Founded as TUM spin-off; 2012: Joined SAP Startup Focus program; 2015: Signed reseller agreement with SAP; 2016: First external funding ($27.5M Series A); 2018: Achieved unicorn status ($1B valuation); 2019: $290M Series C at $2.5B valuation; 2020: Launched Execution Management System (EMS); acquired Integromat (now Make); 2021: $1B Series D at $11B valuation (decacorn); 2022: $13B valuation with Series D extension + $600M credit facility; 2023: Launched Process Intelligence Graph; 2025: Ranked #3 on Fortune Future 50 list; 2026: Launched Celonis Context Model (CCM); announced acquisition of Ikigai Labs; named Leader in 2026 Gartner Magic Quadrant for Process Intelligence Platforms

Growth metrics

$771M revenue (2023); $13B valuation (2022); 1,400+ enterprise customers; 5,000+ deployments; 3,000+ employees; 17+ offices globally

Market positioning

Undisputed global market leader in Process Intelligence and Process Mining. Valued at $13B (decacorn). Named a Leader in the 2026 Gartner Magic Quadrant for Process Intelligence Platforms. Ranked #3 on the 2025 Fortune Future 50 list. Widely regarded as a top IPO candidate expected to go public.

Geographic focus

Global — headquarters in Munich, Germany and New York, USA with 17+ offices worldwide including Madrid hub (500+ employees)

Patents and IP

Multiple patents assigned to Celonis SE including US patent 11914346 for providing process protocols for physical objects in production/processing lines. Also gaining exclusive rights to MIT-owned patents through Ikigai Labs acquisition.

About Alex Rinke (Co-CEO) & Bastian Nominacher (Co-CEO)

Alex Rinke: BSc Mathematics, Technical University of Munich; Co-founded Celonis as a university spin-off; previously founder/managing director of SNV Berlin GbR (tutoring agency). Bastian Nominacher: Business Informatics, Technical University of Munich; co-founded Celonis from a university project at Academy Consult.

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