Comfi AI
Category: AI in Fintech
B2B embedded finance platform helping UAE SMEs unlock working capital through AI-powered invoice discounting, BNPL, and dealer financing Comfi AI was founded in 2023. The company is led by Sanjar Samiev. Based in Dubai, UAE. Team size: 11-50. Total funding raised: $70.3M. Latest round: Pre-Series A. Key investors include Iliad Partners, Yango Ventures, Raw Ventures, Partners for Growth, Shorooq Partners, Sanabil 500 Global, Shaikh Ahmad Al Rakadh Private Office.
- Founded
- 2023
- Headquarters
- Dubai, UAE
- Team size
- 11-50
- Total funding
- $70.3M
Value proposition
Comfi enables SME suppliers to get paid within 24 hours while offering buyers 30-90 day payment terms, using AI-driven underwriting to assess risk and unlock capital instantly without traditional lending friction
Products and solutions
Invoice Discounting (turn outstanding invoices into immediate capital), Buy Now Pay Later (BNPL) for B2B (offer flexible credit to clients), Automotive Dealer Financing (unlock inventory capital)
Unique value
AI-powered underwriting engine assesses buyer risk in real time using transaction data, trade licenses, and payment behavior; funds in as little as 24 hours; no collateral or equity dilution; embedded directly into invoicing and accounting tools (Wafeq, Zoho Books, ERPs)
Target customer
SME suppliers and B2B businesses in the UAE and MENA region across industries including F&B, automotive, electronics, construction, hospitality, healthcare, software, furniture, and industrial equipment
Industries served
Automotive, Electronics, Software, Construction & Building Materials, Food & Beverage, Hospitality, Furniture & Fitout, Industrial Equipment, Healthcare
Technology advantage
Proprietary AI-driven underwriting engine using real transaction data for credit risk assessment; embedded finance platform integrated with accounting tools; fully digital onboarding with minimal documentation (4 documents); same-day funding
How they differentiate
Unlike consumer-focused BNPL players (Tabby, Tamara) expanding into B2B, Comfi is purpose-built for B2B supply chains with AI underwriting specific to SME trade credit risk. Unlike marketplace lenders (Beehive), Comfi embeds financing directly into transactions and handles collections end-to-end
Main competitors
Tabby for Business (B2B BNPL extension from consumer roots, $700M+ funding), Tamara (consumer BNPL expanding to B2B), Beehive (invoice financing marketplace, $15.5M equity)
Key partnerships
Wafeq (accounting software), Zoho Books, Partners for Growth (credit facility), Shorooq Partners (mezzanine facility), Sanabil 500 MENA Seed Accelerator (500 Global partnership)
Notable customers
Essentially Juices Manufacturing LLC (CEO Raja Abuljebain), Furniconcepts (International Sales Manager Dharshan DC), Bevarabia (COO & Co-founder Anamika Hans), RF Technologies (CEO Rohit Thomas)
Major milestones
Founded 2023, Selected for Sanabil 500 MENA Seed Accelerator Batch 7 (May 2024), $5M debt facility from Abu Dhabi family office (June 2024), $20M debt facility from Partners for Growth (Feb 2025), $65M Pre-Series A round led by Iliad Partners with Yango Ventures & Raw Ventures (April 2026), Alisher Akbarov & Amal Abdullaev named to Forbes Middle East 30 Under 30 (2024)
Growth metrics
1,000+ SMEs supported; 15,000+ invoices financed; 4,000+ finance leaders trust the platform; 20,506 LinkedIn followers
Market positioning
Leading B2B embedded finance platform for SMEs in the UAE, serving 1,000+ clients with 15,000+ invoices financed; positioned as the AI-native alternative to traditional bank lending for SME working capital
Geographic focus
UAE (primary), expanding across MENA region including Saudi Arabia
About Sanjar Samiev
Co-founder & Board Director of WING.ae (logistics startup, seed funding from Souq.com); Entrepreneur and investor in UAE
Official website: https://comfi.ai