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Comp

Category: AI in HR & Talent

AI-native HR platform that embeds HR executives and AI engineers directly into client teams to automate compensation, recruiting, and performance management. Comp was founded in 2022. The company is led by Christophe Gerlach. Based in São Paulo, Brazil. Team size: 101-500. Total funding raised: $20.2M. Latest round: Series A. Key investors include Khosla Ventures, Kaszek, Canary, Abstract Ventures, Endeavor Catalyst, Norte Ventures, 1616 Ventures, Recall Capital.

AMW Analysis

Comp is a Brazilian AI-native HR platform, founded in 2022 and based in São Paulo, that embeds AI engineers and senior HR executives directly into client teams to automate compensation, recruiting, and performance management. Its stated aim is to replace both traditional HR consultancies and generic HR software with a tailored, AI-native HR function built from custom policies, processes, and tools developed alongside client teams.

The company's tracked news centers on a single funding event: a Series A round led by Khosla Ventures, marking that firm's first investment in Brazil, alongside existing backers including Kaszek, Canary, Abstract Ventures, Endeavor Catalyst, Norte Ventures, 1616 Ventures, and Recall Capital. Total funding raised stands at $20.2M. Coverage describes the company's approach as pairing AI-powered automation with forward-deployed HR executives who train the system using real-world workflows, and cites Nubank and Creditas among its clients. The repeated framing across multiple news items — automation of recruiting, compensation, and performance reviews via embedded human-plus-AI teams — indicates a consistent, hybrid go-to-market model rather than a shift in direction.

AMW analysis, generated from 4 tracked news signals.

Founded
2022
Headquarters
São Paulo, Brazil
Team size
101-500
Total funding
$20.2M

Value proposition

Combines AI engineers and senior HR executives embedded directly within client teams to build custom policies, processes, and AI tools — replacing both traditional consultancies and generic HR software with a tailored, AI-native HR function.

Products and solutions

AI-powered HR platform covering compensation planning, salary benchmarking, performance management, and recruiting, Forward-deployed HR executives embedded in client teams, Custom AI agents and tools for HR functions, Real-time compensation database

Unique value

"Service as a Software" model — not a SaaS tool or consultancy, but an embedded team of HR experts and AI engineers who build custom solutions for each client, with AI agents trained on real workflows to eventually become fully autonomous.

Target customer

Mid-to-large Brazilian companies (tech unicorns, enterprises) looking to modernize HR functions; expanding to US market

Industries served

Technology, Financial Services, Fintech, E-commerce, General Enterprise

Technology advantage

AI agents trained on real-world HR workflows by forward-deployed HR executives; Custom-built AI tools per client rather than one-size-fits-all SaaS; Real-time compensation benchmarking database from 1,000+ companies; "Service as a Software" model combining human expertise with AI automation

How they differentiate

Unlike consultancies that deliver generic slide decks or SaaS platforms that force clients to adapt to rigid software, Comp embeds HR executives and AI engineers directly into client teams to build custom policies, processes, and AI tools tailored to each business — with AI agents trained on real client workflows to eventually become autonomous.

Main competitors

Mercer, Korn Ferry, Willis Towers Watson (traditional compensation consultancies), Rippling, Workday (global HR platforms)

Key partnerships

Khosla Ventures (Keith Rabois joined board), Kaszek, Canary, Endeavor Catalyst, How2Pay team absorption (Fernanda Abilel, Fábio Camargo) — Oct 2025, Abstract Ventures, Recall Capital

Notable customers

Nubank, QuintoAndar, Creditas, Stone, iFood, Evertec, Conta Simples, Celcoin, Neon, Hotmart, PicPay, Raízen

Major milestones

Founded 2022 (late 2022 / July 2022 per company narrative), Seed round of R$14M (~$2.8–3M) led by Kaszek in March 2023, Real-time compensation database reached 350+ companies (not clients) by ~2023; later 1,000+, Absorbed How2Pay consultoria team (founders Fernanda Abilel & Fábio Camargo) Oct 2025, 100+ clients by Series A (early 2026); 150+ companies by mid-2026, 400% growth in 2025, Series A of $17.25M / R$100M led by Khosla Ventures (Khosla's first Brazil investment) Feb 2026, Keith Rabois joined board, Opened Casa Comp HQ in São Paulo (Brooklyn neighborhood) Nov 2025, Planning US office in New York

Growth metrics

400% growth in 2025; 150+ Brazilian companies on platform (comp.vc mid-2026); ~75 employees (Jun 2026 per Tracxn); 40 employees at Series A (Feb 2026); serves "pretty much every unicorn in Brazil"

Market positioning

AI-native alternative to traditional compensation consultancies (Mercer, Korn Ferry, Willis Towers Watson) and global HR platforms (Rippling, Workday), focused initially on the Brazilian market with plans for US expansion

Geographic focus

Brazil (primary); expanding to United States

About Christophe Gerlach

Ex-Investor at General Atlantic (HR tech focus); Co-founder of Suna (food delivery startup sold in 2020); Cornell University graduate

Latest news about Comp

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