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Edra

Category: AI Agents

Edra builds AI agents that automatically learn how a business operates from existing operational data and turns that knowledge into executable, transparent playbooks for enterprise automation. Edra was founded in 2024. The company is led by Eugen Alpeza. Based in New York, United States. Team size: 11-50. Total funding raised: $36.5M. Latest round: Series A. Key investors include Sequoia Capital, 8VC, A* (Kevin Hartz), HubSpot Ventures.

Founded
2024
Headquarters
New York, United States
Team size
11-50
Total funding
$36.5M

Value proposition

Edra turns enterprise operational data (tickets, logs, emails, chat histories) into living, executable knowledge that AI agents can act on — without manual documentation, workshops, or consultants. It provides transparent, human-readable playbooks that continuously update as the business evolves.

Products and solutions

Edra Living Playbook (automatically generated from operational data), AI agents for IT Service Management (ITSM) and technical support, Sales enablement agents (learning from call transcripts), Zero-setup discovery (ingests from ServiceNow, Jira, Zendesk, Salesforce, Outlook)

Unique value

Unlike black-box AI solutions, Edra produces white-box, human-readable playbooks from existing operational data — deploying in as little as one week with zero setup, and continuously learning from team feedback to keep knowledge current.

Target customer

Enterprise IT service management and customer support teams; large organizations with complex operational workflows and rich data in ServiceNow, Jira, Zendesk, Salesforce, and Outlook

Industries served

IT Service Management (ITSM), Customer Technical Support, Sales Enablement, Enterprise Operations

Technology advantage

Agentic learning approach using thousands of specialized AI agents that explore data, surface gaps, simulate decision paths, and synthesize findings into executable knowledge; transparent white-box architecture (not black-box); continuous learning from team feedback; one-week deployment; reverse-engineers actual business processes from existing data without manual mapping

How they differentiate

Unlike competitors (Glean, Moveworks) that focus on knowledge retrieval/search or pre-built automation, Edra reverse-engineers actual business processes from operational data exhaust and creates editable, transparent playbooks. It's built by ex-Palantir engineers who created the Forward Deployed AI Engineer role, bringing deep enterprise deployment expertise.

Main competitors

Glean (enterprise AI search/knowledge management), Moveworks (AI agent for IT/HR automation), ServiceNow (ITSM platform with AI capabilities)

Key partnerships

AWS (Eugen Alpeza featured at AWS AI Visionaries Forum), Sequoia Capital (lead investor), HubSpot Ventures (strategic investor and customer)

Notable customers

HubSpot, ASOS, Cushman & Wakefield, Ergeon

Major milestones

Founded 2024 by ex-Palantir veterans, $6.5M seed round co-led by 8VC and A* in 2025, Emerged from stealth March 2026 with $30M Series A led by Sequoia Capital, Live deployments at HubSpot, ASOS, Cushman & Wakefield, and Ergeon, ASOS expanded automated knowledge coverage from 30% to 90%, HubSpot analyzed 150K support conversations, surfaced 600+ knowledge base updates, cut human handoffs by 12%

Growth metrics

ASOS: knowledge coverage expanded from 30% to 90%; HubSpot: 150K conversations analyzed, 600+ knowledge base updates surfaced, 12% reduction in human handoffs; One-week deployment time for new customers

Market positioning

Early leader in the emerging category of "operational AI agents" that learn and execute real business processes autonomously. Positioned to dominate ITSM vertical first, then expand horizontally across enterprise workflows.

Geographic focus

US (HQ in New York); UK (London office); expanding globally

About Eugen Alpeza

Ex-Palantir (7 years, built US commercial GTM motion, led AT&T deployment, launched Palantir's AI Platform under CEO Alex Karp); Co-created Forward Deployed AI Engineer role at Palantir

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