Factorial
Category: AI Agents
Factorial is an AI Workforce Operations Platform that unifies HR, finance, and IT management for SMBs, powered by AI agents. Factorial was founded in 2016. The company is led by Jordi Romero (Co-CEO) & Bernat Farrero (Co-CEO). Based in Barcelona, Spain. Total funding raised: $450.0M. Latest round: Series D. Key investors include General Catalyst, Atomico, Tiger Global Management, CRV, Creandum, GIC, Point Nine Capital, K Fund, Four Rivers.
- Founded
- 2016
- Headquarters
- Barcelona, Spain
- Total funding
- $450.0M
Value proposition
Factorial provides an all-in-one AI-powered workforce operations platform that automates HR, finance, and IT workflows for SMBs, reducing administrative burden by up to 60% and enabling teams to focus on people rather than paperwork.
Products and solutions
Factorial One (AI agent platform), Time Management (Time Off, Time Tracking, Shift Management, Project Management), Talent Management (Performance, Talent Acquisition, Onboarding, Training, Goals & OKRs), Payroll Management, IT Management (Device Management/MDM, IT Inventory, SaaS Management), Finance (Expenses, E-Signature), Employee Portal, Document Manager, HR Reports & Analytics, Integrations Marketplace
Unique value
Factorial One — an AI agent that operates within company policies to autonomously handle HR, finance, and IT tasks, combining a deep data model of the organization with conversational AI to actually complete work, not just describe it.
Target customer
Small and medium-sized businesses (SMBs) with 10-2,000 employees, across industries including retail, hospitality, manufacturing, consulting, technology, healthcare, real estate, and construction.
Industries served
Retail, Hospitality, Manufacturing, Consulting, Technology, Healthcare, Real Estate, Construction, Remote Work
Technology advantage
Built on Microsoft Azure with Azure OpenAI and AI Foundry; Factorial One AI agent architecture with organizational and employee-facing agents operating within company policy guardrails; MCP (Model Context Protocol) integration for agent-to-agent cross-platform workflows; deep European regulatory and labor law knowledge across 90+ countries; YepCode acquisition for AI-driven integration marketplace
How they differentiate
Factorial differentiates through its AI-native architecture (Factorial One) that combines organizational rules with employee-facing agents to actually complete work autonomously; deep European market knowledge across 90+ countries; unified HR+Finance+IT platform built for SMBs; and the scale of its $700M+ capital commitment enabling aggressive go-to-market expansion without dilutive pressure.
Main competitors
Personio (Germany), Deel (USA/Global), Rippling (USA)
Key partnerships
Microsoft (Azure OpenAI, Azure Kubernetes Service, Dynamics 365 Business Central MCP, Microsoft 365/Teams/Outlook/AD integration), OpenAI, General Catalyst Customer Value Fund ($540M non-dilutive commitment)
Notable customers
The Power MBA, The Hotels Network, Nextail, Ulabox, Vicio, 16,000+ businesses across 90+ countries
Major milestones
2016: Founded in Barcelona, 2020: Raised €15M Series A (largest Spanish round that year), 2021: Raised $80M Series B led by Tiger Global at ~$530M valuation, 2022: Raised $120M Series C led by Atomico, reached unicorn status ($1B valuation), 2025: Launched Factorial One AI agent platform on Microsoft Azure, 2026: Acquired YepCode for AI-driven integrations, opened engineering hub in A Coruña, 2026: Raised $150M Series D at $2.5B valuation led by General Catalyst with $540M additional non-dilutive commitment
Growth metrics
16,000+ customers across 90+ countries; 1,700+ employees (as of June 2026); 60% reduction in admin time for customers; 4.7 rating on mobile app from 30,000+ users; 9/10 clients rate onboarding 5 stars
Market positioning
Factorial is Europe's leading AI Workforce Operations Platform for SMBs, valued at $2.5B. It competes by combining deep European regulatory knowledge with an AI-first platform strategy, differentiating from Personio (HR-focused), Deel (global hiring/payroll), and Rippling (broader IT+HR+finance from the US).
Geographic focus
Europe (headquarters in Spain; offices in Madrid, São Paulo, Mexico City, Munich; serving 90+ countries)
About Jordi Romero (Co-CEO) & Bernat Farrero (Co-CEO)
Jordi Romero: Ex-VP Business Development & Platform at Redbooth; Partner at Itnig. Computer Science Engineer, Universitat Politècnica de Catalunya.
Official website: https://factorialhr.com