FairPlay
Category: AI in Fintech
The AI Enablement Layer for Financial Services — an all-in-one platform for AI and agentic testing, optimization and validation. FairPlay was founded in 2020. The company is led by Kareem Saleh. Based in 612 South Broadway, Los Angeles, CA. Team size: 11-50. Total funding raised: $14.5M. Latest round: Series A, $10.0M, 2025-02, led by Infinity Ventures. Key investors include Infinity Ventures, JPMorganChase, Nyca Partners.
- Founded
- 2020
- Headquarters
- 612 South Broadway, Los Angeles, CA
- Team size
- 11-50
- Total funding
- $14.5M
Value proposition
Accelerates AI deployment with automated validation, testing, and optimization for financial institutions — cutting validation cycles by 70-80%, reducing external consulting costs by 50%, and generating SR 11-7 compliant documentation.
Products and solutions
Agentic Validations, Model Validation, Automated Bias Testing, Fairness Analysis API, Second Look API, Safe AI Sourcing, Agentic Assurance Platform
Unique value
World’s first AI enablement layer purpose-built for financial services, covering the full lifecycle from model validation to agentic assurance with automated regulatory compliance.
Target customer
Financial institutions, lenders, insurance carriers, fintech companies, and marketers
Industries served
Financial services, Insurance, Marketing, Fraud prevention
Technology advantage
End-to-end automated platform covering model validation (SR 11-7 compliant), bias testing, agentic evaluations, and model optimization — with auto-generated regulatory documentation and support for traditional ML models and AI agents.
How they differentiate
Focused exclusively on fairness-as-a-service with dedicated APIs and proven rapid market traction.
Main competitors
Other AI bias detection and fairness tool providers (e.g., IBM AI Fairness 360)
Key partnerships
Strategic partnership with Wolters Kluwer (March 2026) to deliver end-to-end fair lending optimization; partnership with Arva AI (Sept 2025) for agentic AI validation; partnership with Taktile (July 2025) for AI model governance; collaboration with Plaid (Oct 2025) for fair risk scoring; partnership with Upgrade for underwriting fairness; Investments from JPMorganChase, Infinity Ventures, and Nyca Partners
Notable customers
Top banks and Fortune 500 companies (specific names not disclosed)
Major milestones
Raised $4.5M in seed funding Completed a $10M Series A round Raised $10M growth investment from Infinity Ventures, JPMorganChase, and Nyca Partners (Feb 2025) Launched Agentic Validations and Agentic Assurance Platform Strategic partnership with Wolters Kluwer (Mar 2026) Partnerships with Arva AI, Taktile, Plaid, and Upgrade Tripled revenue and client base in 2024
Growth metrics
Tripled revenue and client base in 2024
Market positioning
Leader in the Fairness-as-a-Service category
Geographic focus
Global, serving major financial institutions worldwide
Patents and IP
Not publicly disclosed
About Kareem Saleh
Kareem Saleh is the founder and CEO of FairPlay AI. He has a background in law, economic policy, and AI-driven financial technology. Before founding FairPlay AI, he was an Executive Vice President at Zest AI, a senior advisor at the Overseas Private Investment Corporation (OPIC), and served in the Obama administration at the U.S. Department of State.
Official website: https://fairplay.ai/