FASSTO Robotics
Category: AI in Supply Chain / Logistics
An AI-driven 'Smart Fulfillment' platform providing end-to-end logistics and supply chain automation solutions for e-commerce sellers. FASSTO Robotics was founded in 2018. The company is led by Harris Jongwook Hong. Based in Seoul, South Korea. Team size: 51-100. Total funding raised: $100.0M. Latest round: Pre-IPO. Key investors include VIG Partners, Naver, Shinhan Venture Investment, Mirae Asset Capital, SK D&D, KDB Bank, Lambda256, Hana Ventures, Yuanta Investment, Tigris Investment, Ion Asset Management, Cornerstone Investment Partners.
- Founded
- 2018
- Headquarters
- Seoul, South Korea
- Team size
- 51-100
- Total funding
- $100.0M
Value proposition
Democratizes advanced logistics by providing small-scale sellers with enterprise-grade AI fulfillment, 24/7 operations, and guaranteed arrival services without high fixed costs.
Products and solutions
FASSTO FMS (Fulfillment Management System), FASSTO WMS (Warehouse Management System), FASSTO OMS (Order Management System), FASSTO Global (US-based and cross-border fulfillment), Specialized Cold Chain Fulfillment (Refrigerated/Frozen storage)
Unique value
First company in South Korea to obtain the Level 1 'Smart Logistics Center' certification from the Ministry of Land, Infrastructure and Transport.
Target customer
E-commerce SMEs, individual online shop owners, D2C (Direct-to-Consumer) brands, and global cross-border retailers.
Industries served
E-commerce, Retail, Logistics & Supply Chain, SaaS (Software as a Service), Robotics
Technology advantage
Proprietary AI and Big Data-based FMS that seamlessly integrates with major platforms (like Naver) and controls advanced hardware including AutoStore, AGVs (Automated Guided Vehicles), and AMRs.
How they differentiate
First company in South Korea to obtain Level 1 'Smart Logistics Center' certification. Differentiates through a proprietary AI-driven Fulfillment Management System (FMS) and deep integration with the Naver Fulfillment Alliance (NFA) to serve small and medium-sized e-commerce sellers.
Main competitors
CJ Logistics, Team Fresh, Techtaka (ARGO), ShipBob
Key partnerships
Naver (Member of the Naver Fulfillment Alliance - NFA), SK D&D (Logistics infrastructure and real estate), Lambda256 (Strategic partnership for data reliability and logistics transparency), VIG Partners & Shinhan Venture Investment (Financial/Strategic scaling), Cafe24 (Daily Delivery service partnership for D2C brands)
Notable customers
Naver NFA Sellers, D2C Brands, Global Cross-border Sellers, Cafe24 Mall Operators
Major milestones
Obtained Korea's first Level 1 Smart Logistics Center certification in 2021, Secured 80 billion KRW Series C led by VIG Partners in March 2022, Completed Series D (KRW 19B / ~$14M) in Sep 2024, Launched first U.S. fulfillment center in Santa Fe Springs, CA in Dec 2025, Renamed legal entity to FASSTO Robotics (파스토로보틱스) ahead of IPO, Signed ROK Air Force military logistics / AI SCM MOU (May 2026), Closed Pre-IPO first tranche (Jul 2026) led by Ion Asset Management, Cornerstone Investment Partners, NH Hedge Asset Management; amount undisclosed, Signed AJ Networks MOU for logistics robot business expansion (Aug 2026), Selected NH Investment & Securities as IPO underwriter; preparing H2 2026 KOSDAQ preliminary listing review
Growth metrics
Cumulative equity funding ~KRW 130B+ (~$97–100M) through Series D; Pre-IPO first tranche closed Jul 2026 (amount undisclosed) with follow-on still open; 2023 revenue 76.4B KRW; 2024 revenue ~80B KRW; operating loss narrowed 43.3B→26.6B KRW (2022→2023); 7,000+ customers; NH Investment & Securities underwriter; targeting H2 2026 KOSDAQ preliminary listing review / IT tech-special listing track.
Market positioning
Leading South Korean smart fulfillment provider for SMEs and Naver NFA partner, rebranded as FASSTO Robotics and scaling physical AI / robotics (AMR, WES orchestration, RaaS) alongside U.S. fulfillment; in Pre-IPO with KOSDAQ listing review targeted for H2 2026.
Geographic focus
South Korea (Primary), North America (Expanding via Santa Fe Springs, CA center in 2025)
Patents and IP
Holds proprietary IP for its self-developed Fulfillment Management System (FMS) and automated logistics control logic; specifically recognized for Grade 1 Smart Logistics technology.
About Harris Jongwook Hong
Harris Jongwook Hong is a seasoned logistics and retail executive with over 20 years of experience. Prior to founding FASSTO, he served as the Vice President and Head of the 1P Division (Supermart) at TMON, one of South Korea's leading e-commerce platforms. His background includes significant expertise in retail strategy, strategic planning, and business development within the South Korean retail and logistics ecosystem.
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Official website: https://www.fassto.ai/