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Figure AI

Category: Robotics / Embodied AI

Figure AI develops autonomous general-purpose humanoid robots powered by Helix AI, targeting 200,000 robots by 2029 Figure AI was founded in 2022. The company is led by Brett Adcock. Based in Sunnyvale, California, United States. Team size: 101-250. Total funding raised: $2B+ (Series C $1B+ at $39B valuation, Sept 2025). Latest round: Series B. Key investors include ["Parkway Venture Capital", "Brookfield Asset Management", "Nvidia", "Intel Capital", "Microsoft", "Jeff Bezos", "Salesforce", "Qualcomm Ventures", "ARK Invest"].

Founded
2022
Headquarters
Sunnyvale, California, United States
Team size
101-250
Total funding
$2B+ (Series C $1B+ at $39B valuation, Sept 2025)

Value proposition

To provide a versatile and autonomous humanoid workforce that can perform a wide range of manual tasks in existing human environments, addressing labor shortages and improving safety and productivity.

Products and solutions

["Figure 01 (initial prototype)","Figure 02 (second-generation humanoid)","Helix (vision-language-action AI model)"]

Unique value

Figure AI's uniqueness lies in its focus on creating a general-purpose humanoid robot that can seamlessly integrate into human-centric environments and perform a variety of tasks. Their approach combines advanced robotics with sophisticated AI, enabling the robot to understand and respond to natural language commands and learn new tasks through observation.

Target customer

Figure AI's primary target customers are large-scale industrial and manufacturing companies, particularly in sectors with significant manual labor needs. This includes automotive manufacturers, logistics and warehousing companies, and other industries with repetitive or dangerous tasks.

Industries served

["Automotive Manufacturing","Logistics","Warehousing","Retail"]

Technology advantage

The key technological advantage is their proprietary AI model, Helix, a vision-language-action model that enables the robot to understand and execute complex tasks. Their business advantage is bolstered by strong financial backing and strategic partnerships with industry leaders like OpenAI and Nvidia, which provide access to cutting-edge AI research and powerful computing hardware.

How they differentiate

Figure AI differentiates itself through its strong focus on commercialization and mass production from the outset, aiming to address labor shortages in manufacturing and logistics. Their partnership with OpenAI to develop specialized AI models for their robots provides a significant competitive advantage in intelligence and learning capabilities. They are also backed by a powerful consortium of investors from the AI, software, and hardware sectors.

Main competitors

["Boston Dynamics","Tesla","Agility Robotics"]

Key partnerships

["OpenAI (for AI model development)","Microsoft (for AI infrastructure and funding)","Nvidia (for GPU hardware and AI computing)","BMW Group (for automotive manufacturing applications)","Intel","LG Innotek","Samsung","Amazon"]

Notable customers

["BMW Manufacturing"]

Major milestones

["Raised $675M in a Series B funding round.","Signed a collaboration agreement with OpenAI to develop next-generation AI models for its robots.","Achieved a $2.6 billion valuation.","Announced a partnership with BMW Manufacturing to deploy humanoid robots in a US automotive plant."]

Growth metrics

Not publicly available. As a private company, Figure AI does not disclose revenue or robot production figures.

Market positioning

Figure AI is positioned as a leader in the emerging humanoid robotics market, focusing on creating a general-purpose humanoid robot for commercial use. The company is valued at $2.6 billion and is backed by major technology companies, indicating strong market confidence.

Geographic focus

Primarily North America, with a focus on the US market for initial deployments in industries like automotive manufacturing. However, the company has global ambitions to address labor shortages worldwide.

Patents and IP

Information regarding specific patents held by Figure AI is not publicly available.

About Brett Adcock

Serial entrepreneur, founded and led Archer Aviation (NYSE: ACHR), an electric vertical takeoff and landing aircraft company, and Vettery, a recruiting marketplace acquired by The Adecco Group for over $100 million.

Official website: