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Fluency

Category: AI Agents

An AI-powered 'adaptive work intelligence' platform that automatically captures, documents, and optimizes business processes in real-time to eliminate manual SOP creation. Fluency was founded in 2023. The company is led by Finnlay Morcombe. Based in Melbourne, Australia. Team size: 10-50. Total funding raised: $7.5M. Latest round: Seed round ($9.0M, Feb 2025). Key investors include ["Accel","DST Global Partners","Archangel Ventures","Carya Venture Partners","NextGen Ventures","Mixture of Experts","Bradley Tabone"].

Founded
2023
Headquarters
Melbourne, Australia
Team size
10-50
Total funding
$7.5M

Value proposition

Automates the labor-intensive process of writing Standard Operating Procedures (SOPs) and mapping workflows, providing real-time visibility into execution without requiring manual input or complex API integrations.

Products and solutions

["Fluency Identify (AI-powered process discovery engine)","Automated SOP & Documentation Generator","Fluency Vision (Real-time process intelligence and compliance monitoring)","Objective Tracking Intelligence (KPI-linked workflow analysis)"]

Unique value

Uses a proprietary live pattern-matching engine—built on algorithms similar to those used in human genome mapping—to identify and document processes as they happen across any application.

Target customer

Enterprise operations teams, compliance and audit departments, and digital transformation leaders in large-scale organizations.

Industries served

["Financial Services & Payments","Insurance","Retail & Apparel","Manufacturing","Professional Services"]

Technology advantage

Offers a 'zero-integration' deployment model that captures work patterns across disparate software tools, allowing companies to measure the ROI of GenAI initiatives and identify automation bottlenecks with evidence-based data.

How they differentiate

Fluency utilizes a proprietary 'live pattern-matching engine'—inspired by human genome mapping algorithms—to capture and document processes passively across any application without manual 'record' triggers or complex API integrations.

Main competitors

["Scribe","Celonis","Tango"]

Key partnerships

["Accel (Lead Seed Investor)","Startmate (Summer 2025 Accelerator Cohort)","Swinburne Innovation Studio","RMIT Activator"]

Notable customers

["AON","PVH Corp (Calvin Klein & Tommy Hilfiger)","Specsavers","Houghton Mifflin Harcourt"]

Major milestones

["Raised $1.5M Pre-Seed led by Archangel Ventures in April 2024","Successfully onboarded global enterprise clients AON, PVH Corp, Specsavers, and Houghton Mifflin Harcourt","Secured $6M Seed round led by Accel in February 2026","Accepted into the Startmate Summer 2025 Accelerator program"]

Growth metrics

Rapidly scaled from Pre-Seed (Apr 2024) to a $6M Seed round (Feb 2026); selected for the Startmate Summer 2025 cohort.

Market positioning

Enterprise-grade 'Adaptive Work Intelligence' platform positioned as an AI-driven alternative to traditional management consultancy for process mapping and optimization.

Geographic focus

Headquartered in Australia (Melbourne) with a primary expansion focus on North America and European enterprise markets following its Accel-led funding.

Patents and IP

No registered patents disclosed; utilizes proprietary pattern-matching and AI documentation algorithms.

About Finnlay Morcombe

Finnlay Morcombe is a self-taught developer and entrepreneur who co-founded Fluency in 2023. The inspiration for the company came during his time working on a financial system implementation project, where he was tasked with the manual, labor-intensive process of writing Standard Operating Procedures (SOPs). He is an alumnus of the RMIT Activator and Swinburne Innovation Studio programs, and was a participant in the Startmate Summer 2025 cohort.

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