Where is Fluent Commerce headquartered?

Fluent Commerce is headquartered in Sydney, Australia. The company has a team of 150-200 people.

What does Fluent Commerce do?

Fluent Commerce operates in the AI in Supply Chain / Logistics sector. A cloud-native, distributed order management system (OMS) designed to provide global retailers with real-time inventory visibility and flexible omnichannel fulfillment. Enables retailers to unify inventory across all locations (stores, warehouses, partners) to fulfill orders from the most efficient source, reducing shipping costs and increasing conversion rates.

When was Fluent Commerce founded?

Fluent Commerce was founded in 2013. It is based in Sydney, Australia.

Who is the CEO of Fluent Commerce?

Graham Jackson is the CEO of Fluent Commerce. The company was founded in 2013.

Where is Fluent Commerce located?

Fluent Commerce is headquartered in Sydney, Australia.

What funding stage is Fluent Commerce at?

Fluent Commerce is currently at the Growth Stage stage.

How many employees does Fluent Commerce have?

Fluent Commerce has approximately 150-200 employees.

Fluent Commerce

Category: AI in Supply Chain / Logistics

A cloud-native, distributed order management system (OMS) designed to provide global retailers with real-time inventory visibility and flexible omnichannel fulfillment. Fluent Commerce was founded in 2013. The company is led by Graham Jackson. Based in Sydney, Australia. Team size: 150-200. Total funding raised: $71.9M. Latest round: Private Equity. Key investors include Bain Capital Tech Opportunities, Arrowroot Capital Management, Blue Sky Venture Capital, Qualgro.

Founded: 2013
Headquarters: Sydney, Australia
Team size: 150-200
Total funding: $71.9M

Value proposition

Enables retailers to unify inventory across all locations (stores, warehouses, partners) to fulfill orders from the most efficient source, reducing shipping costs and increasing conversion rates.

Products and solutions

Fluent Order Management (Core DOM platform), Fluent Inventory (Real-time global inventory positioning), Fluent Store (In-store pick and pack, ship-from-store, and Click & Collect modules), Fluent Service (Customer service portal for order modifications and returns), Fluent Connect (AI-powered integration platform for third-party systems), AI-Powered Order Sourcing Logic with A/B Testing, Order Management MCP Server (AI agent interactions)

Unique value

Built on a 'headless' and MACH (Microservices, API-first, Cloud-native, and Headless) architecture, allowing for extreme configuration and integration without the rigidity of legacy monolithic systems.

Target customer

Global mid-to-large enterprise retailers, luxury brands, and multi-channel merchants (B2C and B2B).

Industries served

Retail & E-commerce, Luxury Goods, Fashion & Apparel, Consumer Packaged Goods (CPG), Sporting Goods, Home & Furniture

Technology advantage

Features a low-code 'Rules Engine' that allows business users to change fulfillment logic (e.g., prioritizing eco-friendly shipping or store-based fulfillment) in real-time without deep developer intervention.

How they differentiate

Built on a cloud-native MACH (Microservices, API-first, Cloud-native, and Headless) architecture with a low-code 'Rules Engine' that allows business users to modify fulfillment logic in real-time without developer intervention.

Main competitors

Manhattan Associates, IBM Sterling Order Management, Salesforce Order Management

Key partnerships

Salesforce (AppExchange partner), Adobe/Magento, BigCommerce, Amazon Web Services (AWS), Global System Integrators (Accenture, Deloitte, Capgemini, Publicis Sapient)

Notable customers

LVMH, L'Oréal, JD Sports, Aldo, Woolworths, Prada Group, Kingfisher, Dulux, Fnac Darty, Munro Footwear Group

Major milestones

Named a 'Leader' in the Forrester Wave™: Order Management Systems, Q1 2025, Secured A$46M Growth funding from Bain Capital in February 2026, Launched Fluent Connect AI-powered integration platform (Jan 2026) and Order Management MCP Server (Nov 2025), Selected by Fnac Darty for omnichannel OMS modernization (Apr 2026); continued luxury/retail wins (Prada Group, LVMH, L'Oréal, JD Sports, Kingfisher)

Growth metrics

Estimated $41.3M ARR (2025); recognized as a market leader by Forrester in 2025.

Market positioning

Enterprise-grade leader in Distributed Order Management (DOM), recognized as a 'Leader' in the Forrester Wave™: Order Management Systems, Q1 2025.

Geographic focus

Global operations with primary focus on North America, Europe (UK, France, DACH), and Asia-Pacific (Australia, SE Asia).

Patents and IP

No public utility patents disclosed; relies on proprietary cloud-native architecture and trade-secret algorithms for distributed order routing.

About Graham Jackson

Graham Jackson is a seasoned executive with more than 23 years' experience in sales, retail and technology. Prior to his appointment as CEO of Fluent Commerce, he was Senior Vice President of APJ and China for SAP Hybris, responsible for major growth and market share across the region. He was previously Managing Director for Bazaarvoice, has launched two successful IT businesses in Australia, and set up operations for two others. He holds a BA (Hons) in Economics from the University of Kent.

Latest news about Fluent Commerce

Fluent Commerce has secured AUD 46 million from Bain Capital to accelerate its AI-driven global expansion. This capital fuels Fluent Connect, an AI platform that slashes retail integration times from

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Official website: https://fluentcommerce.com