Fogg, Inc.
Category: AI in Media / Gaming / Entertainment
Operator of RAFFLE, Japan's largest no-lose online lottery platform for entertainment merchandise, and Jump LAB, an original official goods creation service in partnership with Shueisha. Fogg, Inc. was founded in 2013. The company is led by Yusuke Sekine. Based in Shibuya, Tokyo, Japan. Team size: 49. Total funding raised: $4M. Latest round: Series B. Key investors include Nissei Capital; TBS Innovation Partners; NTT DOCOMO Ventures; W fund; Frontier International; VoiStock PTE. LTD..
- Founded
- 2013
- Headquarters
- Shibuya, Tokyo, Japan
- Team size
- 49
- Total funding
- $4M
Value proposition
No-lose online raffle platform where fans always win original merchandise, digital content, or special experiences. One-stop service covering planning, manufacturing, delivery, and customer support. OEM package enables companies to deploy under their own domain.
Products and solutions
RAFFLE (online lottery/raffle platform); Jump LAB (co-created with Shueisha, allows fans to create and buy original official goods from Shonen Jump legacy titles); CHEERZ (fan community/audition platform); Butterfly (white-label fan business platform); Exam Organizer (audition management tool)
Unique value
Japan's largest online raffle platform by event count, with end-to-end operational support and deep IP-holder relationships across entertainment (idols, anime, sports, publishers).
Target customer
Entertainment IP holders (publishers, talent agencies, sports teams, anime studios, idol groups) and their fans
Industries served
Entertainment; Anime/Manga; Music/Idol; Sports; Publishing; Fan Merchandise
Technology advantage
Proprietary online raffle platform with integrated logistics, payment, and customer support. AI/tech-driven operational improvements being funded by Series B. 70M+ total app downloads across CEO's portfolio of designed services. Strong IP-holder network built over 12+ years.
How they differentiate
Largest event count in Japan for online raffles; one-stop service from planning to delivery; deep relationships with major IP holders (Shueisha, Yoshimoto Kogyo, Good Smile Company); OEM white-label capability; Jump LAB partnership with Shueisha for original goods creation
Main competitors
Kujii (online lottery system); Kuji Lab (online lottery system); Taito Kuji Online (タイくじオンライン); DMM Kuji; general Ichiban Kuji online operators
Key partnerships
Shueisha (Jump LAB joint venture); NTT DOCOMO Ventures (investor); TBS Innovation Partners (investor); Nissei Capital (lead Series B investor); W fund (lead Series A investor); Yoshimoto Kogyo (customer); Good Smile Company (customer); Shufu to Seikatsu Sha (customer); Zeroichi Familia (customer); Nagoya Grampus (sports partnership); Shonan Bellmare (sports partnership); Yokohama B-Corsairs (sports partnership)
Notable customers
Yoshimoto Kogyo; Shueisha; Good Smile Company; Shufu to Seikatsu Sha (JUNON); Zeroichi Familia; Nagoya Grampus; Shonan Bellmare; HKT48; GRANRODEO
Major milestones
2013-06: Founded as United Inc. subsidiary via U-START program; 2021-06: Launched RAFFLE (rebranded from "Chia Kuji"); 2024-09: First external funding - Series A ¥300M; 2025-10: Launched Jump LAB with Shueisha; 2026-04: Series B ¥300M, cumulative ¥600M raised; Transitioned from United consolidated subsidiary to equity-method affiliate
Growth metrics
49 employees (April 2026); Capital: ¥211,573,000; Cumulative funding: ~¥600M (~$4M); RAFFLE described as "largest in Japan by event count"
Market positioning
Market leader in Japan's online raffle/kuji space by event volume. Positioned as the one-stop platform bridging IP holders and fans for merchandise monetization. Expanding from online raffles into broader original goods D2C commerce (Jump LAB).
Geographic focus
Japan (primary), with stated ambition for overseas expansion of Japanese entertainment merchandise
Patents and IP
CHEERZ listed as patent-pending in earlier materials; specific patent numbers not publicly identified
About Yusuke Sekine
Ex-Fan Communications (new business development, 4.5 years, launched Lyrica, Uta-Net); Ex-Spire/United Inc. (business division head, launched CocoPPa, Discodeer); Co-founded Fogg in 2013 via United's U-START internal startup program. Designed apps totaling 70M+ downloads.
Official website: https://fogg.jp