Graas
Category: AI Agents
Graas is an AI-native eCommerce company creating the next layer of infrastructure where autonomous agents solve growth problems in sales, marketing, and operations. Graas was founded in 2022. The company is led by Prem Bhatia. Based in 8 Craig Road, Outram, Singapore. Team size: 201-500. Total funding raised: $49 million. Latest round: pre-Series B. Key investors include Tin Men Capital, Integra Partners, Yuj Ventures, Incred Wealth, Orzon, LemmaTree, The Xander Group.
- Founded
- 2022
- Headquarters
- 8 Craig Road, Outram, Singapore
- Team size
- 201-500
- Total funding
- $49 million
Value proposition
Growth-as-a-Service (GaaS) model that provides eCommerce businesses with an end-to-end tech stack to drive profitable growth with a direct impact on the bottom line.
Products and solutions
Agent Foundry: A platform for building autonomous AI agents to manage and optimize pricing, inventory, and advertising across multiple e-commerce platforms., AI-powered Analytics: A unified dashboard for business and marketing analytics, data visualization, and AI-powered insights and recommendations., Data Unification: Connects and consolidates siloed data from various sources to create a unified data pool for analysis., Performance Marketing Solutions: AI-powered solutions to optimize marketing campaigns and drive growth.
Unique value
Graas's 'Growth-as-a-Service' (GaaS) model is a key differentiator, offering a blend of technology and service. Their use of predictive AI and intelligent agents to provide actionable, real-time recommendations for eCommerce businesses sets them apart. The platform acts as an in-house data scientist for brands, automating complex data analysis.
Target customer
eCommerce businesses and brands of all sizes, including marketing managers and business owners.
Industries served
eCommerce, Retail
Technology advantage
The core technological advantage is their proprietary AI engine that can process and analyze large, siloed datasets from various eCommerce operations. This is complemented by their 'Agent Foundry' platform, which enables the creation of autonomous AI agents tailored to specific business needs, such as optimizing pricing, managing inventory, and automating advertising.
How they differentiate
Graas differentiates itself through its 'Growth-as-a-Service' model, which utilizes a predictive AI engine to offer tailored solutions for e-commerce businesses. The company focuses on integrating data from various sources to provide actionable insights and automation, particularly through its Agent Foundry platform, which allows for the creation of AI agents to handle specific e-commerce tasks.
Main competitors
Elastic Path, Hyland Software, Rithum
Key partnerships
Acquisition of Shoptimize: An Indian data specialist company, which has been integrated into Graas's offerings., Acquisition of SELLinALL: A Southeast Asian e-commerce enabler, expanding Graas's reach and capabilities in the region., Acquisition of Trustana (August 2026): A Singapore-based product-data platform integrated into Graas's Commerce Knowledge Graph, bringing enterprise client relationships including David Jones, Chemist Warehouse, and Toys"R"Us.
Notable customers
Unilever, Schneider Electric, Puma, Canon, DKSH, PI Industries, Haleon
Major milestones
Raised over $40 million in a Series A funding round in August 2022., Acquired Indian data specialist Shoptimize and Southeast Asian e-commerce enabler SELLinALL in 2022., Successfully raised $9 million in a pre-Series B funding round in August 2025 to launch and expand its Agent Foundry platform., Raised $17 million Series B led by LemmaTree (Temasek-founded firm) and acquired product-data platform Trustana in August 2026, expanding its Commerce Knowledge Graph.
Growth metrics
As of 2026, Graas serves over 2,000 brands and has processed more than $1 billion in gross merchandise value (GMV), operating across seven countries in Southeast Asia, India, and beyond.
Market positioning
Graas is positioned as a specialized AI-native data and automation company for the e-commerce sector. It targets brands looking to optimize their online sales and marketing efforts through data-driven strategies and automation, effectively acting as a technology partner for growth.
Geographic focus
Graas's primary geographic focus is on Southeast Asia and India, with a strong presence in Singapore.
Patents and IP
There is no publicly available information about patents held by Graas AI.
About Prem Bhatia
Serial entrepreneur and investor; previously at JourneyHive, PHAR Partnerships, and July Systems; career spanning over 20 years.
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Official website: https://graas.ai/