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Hatena

Category: AI Agents

Japanese internet company (TSE Growth-listed, ticker 3930) known for Hatena Blog, Hatena Bookmark, and Mackerel, which launched Hatena Parks — a discussion forum where the AI agent "Mouton" moderates every thread. Hatena was founded in 2001. The company is led by Yoshiomi Kurisu (栗栖義臣). Based in Kyoto, Japan. Team size: 101-500. Total funding raised: 5800000. Latest round: IPO.

Founded
2001
Headquarters
Kyoto, Japan
Team size
101-500
Total funding
5800000

Value proposition

Hatena Parks embeds an AI agent (Mouton) in every discussion thread to auto-hide inappropriate posts in real time, summarize discussions, and suggest thread titles — combining AI and user-driven moderation (report/mute) for safe, healthy community discussions.

Products and solutions

Hatena Parks (はてなパークス) — AI-moderated discussion forum launched Aug 2026, Hatena Blog, Hatena Bookmark, Mackerel (server/observability monitoring platform), toitta (AI interview-analysis SaaS), GigaViewer (manga viewer software), RIKU (next-gen novel editor co-developed with KADOKAWA), Hatena CMS (corporate CMS / content marketing)

Unique value

AI-native community moderation: Mouton sits in every thread, auto-hiding inappropriate content in real time while summarizing threads and proposing titles, with human-in-the-loop review by park administrators.

Target customer

Consumers using Hatena's community/blog services; enterprises using Mackerel (IT ops) and toitta (qualitative research/interview analysis); publishers using GigaViewer

Industries served

Internet services / social media, IT operations & observability, content marketing, publishing & manga, qualitative research

Technology advantage

Long-standing Japanese internet infrastructure and community platform expertise (25 years); proprietary AI agent (Mouton) for real-time content moderation and summarization; established user base across Hatena Blog/Bookmark; strong engineering culture (Perl/tech blog, Hatena Engineer Seminar).

How they differentiate

Unlike traditional bulletin boards that rely on human moderators, Hatena Parks places an AI agent (Mouton) in every thread to auto-hide inappropriate posts in real time, summarize discussions, and propose titles — with AI+user collaborative moderation and future multi-language translation planned.

Main competitors

5ch (5ちゃんねる) — legacy Japanese bulletin board, Reddit — global discussion forum, Discord — community chat platform

Key partnerships

KADOKAWA (co-developing RIKU novel editor), Nintendo (historical game-linked service collaboration), Popinsight Company (qualitative data warehouse pilot with toitta), Link-U (Mangaful Base integration for GigaViewer), Core Mix (GigaViewer for Apps)

Notable customers

Shueisha (少年ジャンプ+, となりのヤングジャンプ — GigaViewer), Kodansha (コミックDAYS, モーニング・ツー, etc.), Shinchosha (くらげバンチ, くじらバンチ), Core Mix / コアミックス (ゼノンプラス), Overlap (コミックガルド+), Ichijinsha, Shogakukan, Futabasha, and ~18 publishers / 28 services on GigaViewer (as of mid-2026)

Major milestones

Founded July 2001, launched Hatena Bookmark, Hatena Blog, Hatena Diary, IPO on TSE Mothers Feb 24, 2016 (ticker 3930, ¥695M raised), launched Mackerel observability platform, launched toitta AI interview-analysis SaaS, 25th anniversary in 2026, launched Hatena Parks with AI agent Mouton (Aug 2026)

Growth metrics

Registered users: 13.12M (as of Jan 2026); Employees: 217 (FY ended Jul 2025); FY2024 revenue ~¥3.3B; Market cap ~¥2.3B / ~$14.6M (Aug 2026); GigaViewer: 18 publishers / 28 services (Jun 2026)

Market positioning

A veteran Japanese internet company (TSE Growth-listed) differentiating its new Hatena Parks forum through AI-native moderation (Mouton) versus legacy boards like 5ch and global platforms like Reddit/Discord.

Geographic focus

Japan

About Yoshiomi Kurisu (栗栖義臣)

Ex-TIS (major Japanese system integrator) engineer; Osaka University (Nuclear Engineering). Joined Hatena as engineer in 2008, rose through director/producer/service development head roles, became Representative Director & President in August 2014.

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