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Hauler Hero

Category: AI Agents

An AI-powered operating system and vertical SaaS platform designed to modernize the waste management and recycling industry through automated routing, billing, and customer engagement. Hauler Hero was founded in 2020. The company is led by Mark Hoadley. Based in New York, USA. Team size: 11-50. Total funding raised: $27.0M. Latest round: Series A. Key investors include ["Frontier Growth","I2BF Global Ventures","K5 Global","Somersault Ventures","Disruptive Founders Fund"].

Founded
2020
Headquarters
New York, USA
Team size
11-50
Total funding
$27.0M

Value proposition

Replaces fragmented legacy systems and manual paperwork with a unified, cloud-native platform that uses AI agents to automate back-office tasks, optimize logistics, and increase profitability.

Products and solutions

["AI-Driven Dispatch & Route Optimization","Automated Billing & Payment Processing","AI Customer Service Agents (Automated scheduling and inquiry handling)","Driver Mobile Application (Digital manifests and real-time navigation)","Customer Self-Service Portal","Inventory & Container Management"]

Unique value

While competitors offer static ERP systems, Hauler Hero integrates 'AI Agents' that autonomously handle customer interactions and operational workflows, reducing the need for manual administrative staff.

Target customer

Independent waste haulers, mid-market recycling companies, junk removal services, and portable sanitation providers.

Industries served

["Waste Management","Recycling & Sustainability","Logistics & Transportation","Environmental Services"]

Technology advantage

Leverages a 'ServiceTitan-style' vertical SaaS blueprint combined with proprietary AI models trained specifically on waste logistics data to provide real-time route adjustments and automated revenue recovery.

How they differentiate

Differentiates through 'AI Agents' that autonomously handle back-office workflows like billing and customer service, moving beyond traditional ERP systems to a fully automated operating system.

Main competitors

["AMCS Group","CurbWaste","Routeware","Starlight Software Solutions"]

Key partnerships

["Frontier Growth (Series A Lead)","I2BF Global Ventures","K5 Global","Somersault Ventures","Disruptive Founders Fund","ServiceTitan (strategic executives as investors)"]

Notable customers

["West Oahu Aggregate","City of Sunnyvale","City of Redlands","Greenleaf Recycling","Carolina Waste"]

Major milestones

["Raised $10M Seed round led by I2BF Global Ventures in December 2024","Reached 200+ customers across the US by February 2026","Closed $16M Series A funding round in February 2026 led by Frontier Growth","Processing 4.5M pickups/month and $300M+ annualized GMV as of Feb 2026","Launched AI agent suite (Hero Vision, Hero Chat, Hero Routing) in beta"]

Growth metrics

Scaled to over 200 customers, processing 4.5M pickups/month and $300M+ annualized GMV as of February 2026.

Market positioning

Modern cloud-native SaaS challenger targeting independent and mid-market waste haulers.

Geographic focus

North America (currently operating across 40+ US states).

Patents and IP

No specific registered patents disclosed; relies on proprietary AI algorithms and trade-secret data processing workflows.

About Mark Hoadley

Mark Hoadley is a seasoned sales and business development leader with a focus on vertical SaaS for the trades and logistics sectors. Prior to founding Hauler Hero, he held key sales roles at ServiceTitan, a leading platform for HVAC and plumbing businesses, and NavTrac, an AI-powered gate automation platform for logistics. His experience at ServiceTitan provided the blueprint for applying modern cloud-based operating systems to the traditionally underserved waste management industry.

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