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Hi Auto

Category: Voice / Speech AI

Hi Auto automates drive-thru order-taking with AI-powered voice technology for quick-service restaurants. Hi Auto was founded in 2019. The company is led by Roy Baharav. Based in Tel Aviv, Israel. Team size: 100. Total funding raised: $23M total ($15M Series A + $4.5M Seed + $3.5M additional; plus $4M credit line). Latest round: Series A ($15M, Apr 2025 led by Delek Motors). Key investors include Delek Motors, Zisapel Family, Vasuki Tech Fund, Publicly traded strategic investor from the restaurant sector, Allied Group, Goldbell Investments, Meir Barel Group.

Founded
2019
Headquarters
Tel Aviv, Israel
Team size
100
Total funding
$23M total ($15M Series A + $4.5M Seed + $3.5M additional; plus $4M credit line)

Value proposition

Enhances drive-thru efficiency by delivering over 96% order accuracy and over 90% order completion rate, reducing labor costs and enabling staff to focus on higher-value tasks.

Products and solutions

Software-as-a-service platform for conversational AI order-taking, Integration with drive-thru audio and POS systems

Unique value

A proprietary conversational AI designed specifically for noisy drive-thru environments with built-in noise cancellation and natural language understanding.

Target customer

Quick-service restaurants and drive-thru operators

Industries served

Quick-service restaurants, Fast food and drive-thru services

Technology advantage

Achieves high accuracy (>96%) in order-taking and over 90% order completion rate; seamlessly integrates with existing audio and POS systems; hybrid approach with human supervision as needed.

How they differentiate

Focused exclusively on conversational AI for drive-thrus with proven integration and high accuracy even in noisy environments, setting it apart in the niche QSR market.

Main competitors

ConverseNow, Valyant AI

Key partnerships

Partnerships with major QSR brands (Bojangles, Checkers & Rally's, Lee's Famous Recipe Chicken, Burger King NZ, Popeyes UK), Collaborations leveraging Intel technology, Strategic investors including Delek Motors, Zisapel Family, Vasuki Tech Fund, Allied Group, Goldbell Investments, Meir Barel Group, and a publicly traded strategic investor from the restaurant sector

Notable customers

Bojangles, Checkers & Rally's, Lee's Famous Recipe Chicken, Burger King New Zealand, Popeyes UK (no change needed — still accurate)

Major milestones

Secured $15M Series A funding increasing total capital to $23M Deployment of AI solution in ~1,000 drive-thru locations across 3 continents Surpassed 100 million orders per year (Feb 2026) Launched Window Intelligence for pickup window analysis (Apr 2026) Lee's Famous Recipe Chicken went system-wide with AI ordering (Apr 2026) Popeyes UK won 'Best Use of AI' at Restaurant Marketer & Innovator Awards (Feb 2026)

Growth metrics

Over ~1,000 drive-thru installations across 3 continents, completing 100M+ orders per year

Market positioning

Niche leader in AI-powered drive-thru order automation

Geographic focus

Primarily in the United States, with deployments across over 400 locations in more than 20 states

About Roy Baharav

Roy Baharav is a seasoned product and business leader with a strong background in technology and entrepreneurship. Prior to co-founding Hi Auto, he served as the Head of Product for merchant platforms at Google, where he led the development of various products. His earlier career includes several key roles at an elite technological unit of the Israeli Government, where he was involved in advanced communication systems research and development. Roy holds an MBA in Finance and a B.Sc. in Electronics Engineering from Tel Aviv University.

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