HITAI
Category: Computer Vision
London-based movement intelligence platform for combat sports that converts live fight video into real-time performance data using computer vision — no sensors or wearables. HITAI was founded in 2023. The company is led by Ismail Baran. Based in London, United Kingdom. Team size: 1-10. Latest round: Undisclosed.
- Founded
- 2023
- Headquarters
- London, United Kingdom
- Team size
- 1-10
Value proposition
HITAI turns any camera (phone, DSLR, broadcast rig, SRT feed) into a real-time fight analytics system, providing AI overlays, strike detection, force estimation, and round summaries for promotions, gyms, and broadcast — using only video, with no sensors on athletes or extra hardware in the cage.
Products and solutions
Live Events (broadcast overlays, live stats API, fan engagement, round summaries), Gyms & Teams (athlete profiles, striking heatmaps, force progression, coach dashboard), Broadcast & Fans (F1-style fight telemetry, second-screen widgets, replay analyzer, custom branding).
Unique value
Vision-only, sensor-free, wearable-free real-time fight analytics from a single camera — sub-second latency (<200ms end-to-end), 98.4% strike detection accuracy, force estimation ±3% of contact-sensor reference, works with any existing video equipment.
Target customer
Combat sports promoters, gyms & teams, broadcasters, and fans; expanding into additional sports verticals.
Industries served
Combat sports (MMA, boxing, kickboxing), expanding into additional sports, sports media/broadcasting.
Technology advantage
Proprietary computer vision pipeline: single 1080p/30fps camera feed → pose estimation, action classification, force inference, and broadcast-ready telemetry in real time. Outputs JSON, WebSocket, OBS, NDI overlays. Acquired Quell's camera-less, patent-pending motion-recognition tech (firmware, hardware stack, motion models) to enhance accuracy in challenging camera-placement environments.
How they differentiate
Unlike competitors that rely on sensors, wearables, or specialized hardware, HITAI is vision-only and works with any existing camera — no sensors on the athlete, no extra hardware in the cage, zero impact on competition rules. Sub-second latency for live broadcast and single-camera input make it accessible to gyms, teams, and promoters of all sizes.
Main competitors
Fight Analytics, Hawk-Eye Innovations, FightMetric
Key partnerships
Levels Fight League (LFL MMA) — live AI integration at official events, tested with Bangtao, OKTAGON — listed among live-event operators on hitai.pro, acquired Quell (YC-backed fitness gaming studio) technology and IP (Aug 2026).
Notable customers
Levels Fight League (LFL MMA), Bangtao, OKTAGON
Major milestones
First-ever live AI integration during an official Levels Fight League event (real-time fight stats for fans), acquired YC-backed fitness gaming studio Quell's technology and IP (Aug 2026), launched V1.1 product.
Growth metrics
Estimated annual revenue ~$855K (Prospeo estimate); 1-10 employees; live AI integration at official Levels Fight League events.
Market positioning
Building the movement-intelligence infrastructure for sports video, commercializing first in combat sports before expanding into selected additional sports. Positioned as the operating layer for combat sports — purpose-built for event runners, fighter trainers, and show producers.
Geographic focus
United Kingdom (London HQ); global live events; expanding internationally.
Patents and IP
Acquired Quell's patent-pending camera-less motion-recognition technology and IP (motion-recognition models, firmware, hardware stack for Impact console, Shardfall combat game).
About Ismail Baran
Tech entrepreneur 10+ years; built LIX PEN into a ~$1M/year product; grew consulting into a top agency; award-winning designer; 20-year martial artist (Taekwondo fighter/coach, MMA training); ISIPS Charleroi.
Latest news about HITAI
More Computer Vision companies
Official website: https://hitai.pro/
