HOLYWATER
Category: AI in Media / Gaming / Entertainment
AI-first entertainment company producing mobile-first vertical video microdramas, AI-generated series, and digital books across a portfolio of apps (My Drama, My Passion, My Muse, Freebits). HOLYWATER was founded in 2020. The company is led by Bogdan Nesvit. Based in Kyiv, Ukraine. Team size: 101-500. Total funding raised: $22.0M. Latest round: Series A. Key investors include Horizon Capital, Endeavor Catalyst, Wheelhouse, FOX Entertainment.
- Founded
- 2020
- Headquarters
- Kyiv, Ukraine
- Team size
- 101-500
- Total funding
- $22.0M
Value proposition
Combines creators' imagination with generative AI (ElevenLabs, Stable Diffusion, OpenAI, Meta Llama 3) to produce vertical microdrama series and books at a fraction of traditional TV production cost and time, distributing to a global mobile audience.
Products and solutions
My Drama (vertical short-form drama streaming), My Passion (digital book/audiobook publishing platform), My Muse (AI-generated vertical series), Freebits (ad-supported vertical streaming).
Unique value
AI-accelerated content pipeline cuts production cost to $150K-200K per series (vs traditional TV) and production time to about a week, enabling rapid scaling of vertical microdrama and AI-generated series content.
Target customer
Global mobile-first vertical video/short-form drama viewers; content creators and studios seeking AI-powered production and distribution; strategic media partners (e.g., Fox Entertainment).
Industries served
Media & Entertainment, Vertical Video/Microdrama, Digital Publishing, Generative AI Content
Technology advantage
Proprietary AI content pipeline integrating generative video/voice/text models (ElevenLabs, Stable Diffusion, OpenAI, Llama 3) with data-driven IP discovery from a large existing user base (100M+ downloads, 10B+ organic views); acquired VFX/facial animation studio Jeynix (Feb 2026) for in-house AI VFX (face replacement, de-aging, lip-sync).
How they differentiate
Positions as #1 vertical streaming company among EU & US players (per own claims), leveraging deep AI production integration for cost/speed advantage and diversified portfolio (drama, books, AI-generated series) versus mostly China-origin competitors (ReelShort, DramaBox) with heavier reliance on translated content.
Main competitors
ReelShort, DramaBox, ShortMax/PineDrama
Key partnerships
FOX Entertainment (strategic equity investment + deal to co-produce 200+ vertical video series, Oct 2025), Dhar Mann Studios + FOX (initial 40-title vertical slate for My Drama, Jan 2026), Amo Pictures (70+ new vertical series partnership, Nov 2025), Elefantec Global (Spanish-language vertical series for My Drama, Sep 2025), Owl & Co (co-published 'State of Microdrama 2026' industry report), acquisition of AI VFX company Jeynix / rebrand HOLYWATER TECH (Feb 2026)
Notable customers
Fox Entertainment Studios (200+ vertical series co-production), Dhar Mann Studios (40-title My Drama slate via Fox), Amo Pictures (70+ series), Elefantec Global (Spanish-language verticals)
Major milestones
Founded Kyiv 2020, launched My Drama, My Passion, My Muse, Freebits apps, won Webby Award (People's Voice) for Best Streaming Service 2025, named among EU's fastest-growing startups 2025, Fox Entertainment strategic investment & content deal (Oct 2025), raised $22M Series A led by Horizon Capital (Jan 15, 2026), acquired AI VFX company Jeynix and rebranded as HOLYWATER TECH (Feb 9, 2026).
Growth metrics
100M+ lifetime app downloads; 100M+ hours of content watched/read; 10B+ organic views; reported ~$90M ARR; My Passion has 3M monthly users and 50M hours of read content.
Market positioning
Leading Western (non-Asia-origin) player in the microdrama/vertical video market, positioned as a Hollywood-adjacent AI-native studio ('Hollywood 2.0') backed by traditional media (Fox).
Geographic focus
Primarily US market expansion, originating from Ukraine/EU, competing globally against Asia-based leaders (ReelShort, DramaBox, ShortMax).
About Bogdan Nesvit
Co-founder & Co-CEO of HOLYWATER since 2020; studied at UCL (University College London). Grew HOLYWATER from $0 to ~$90M ARR. Confirmed as current Co-CEO via 2026-dated sources (Crunchbase, NATPE Global 2026 speaker page, AFFCatalog updated 2026-04-03).
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Official website: https://holywater.tech